Performance Marketing Specialist

Company:Attero Recycling Pvt. Ltd.

Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.)

Opening: 1

Experience: 3 to 5 Years of Relevant Experience

Location: Noida (Corporate Office)

About Selsmart & MetalMandi

Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd., India's largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market.

We operate at the intersection of marketplaces, data, and sustainability, and are building scalable, tech-led businesses with real-world impact.

Job Summary

We are looking for a performance-oriented and analytically strong Associate Manager – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making.

The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision.

Key Responsibilities

Performance & Digital Marketing

● Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels

● Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, and re-engagement campaigns

● Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV

● Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals

Analytics & Business Understanding

● Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities

● Develop dashboards and reports to monitor KPIs and marketing efficiency

● Apply strong business acumen to align marketing strategies with revenue and growth objectives

Strategy & Execution

● Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns

● Manage multiple marketing projects simultaneously while meeting deadlines under pressure

● Identify new growth channels, tools, and marketing innovations

Stakeholder & Team Collaboration

● Coordinate with internal teams including product, sales, tech, and operations

● Communicate insights, results, and recommendations clearly to senior stakeholders

Key Requirements

Education & Background

● MBA in Marketing / Business Management from a reputed institute

● Strong academic and professional background

Experience

● 3–5 years of relevant marketing experience, with D2C companies

● Proven experience in managing performance marketing and retention channels

● Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms

Skills & Competencies

● Strong analytical and data interpretation skills

● Excellent understanding of business fundamentals and customer lifecycle

● Ability to work effectively in high-pressure, fast-paced environments

● Excellent written and verbal communication skills

● Result-oriented mindset with strong problem-solving abilities

What We Offer

• Opportunity to work with a purpose-driven organization leading sustainability initiative
• High-impact role with exposure to leadership and strategic decision-making
• Dynamic work environment with opportunities for learning and growth