Job Title: Performance Marketing Specialist
Department: Marketing
Role Type: Paid Media Execution & Lead Funnel Architecture
Experience: 2 - 4 Years
Location: Mumbai (In-Office)
Compensation: ₹6–9 LPA (CTC)
Role Summary
Arcitech is looking for a sharp Performance Marketing Specialist to own paid media and lead funnel execution across our portfolios: Haire.ai, ProSchool.ai, SHARC Hire & Arcot Group. This role is focused on paid ads architecture, funnel design, and conversion optimization. You will be responsible for running Google, Meta, and LinkedIn campaigns end-to-end, building lead-generation funnels, and driving measurable pipeline across all brands.
Responsibilities
1) Paid Ads Architecture & Execution
- Multi-Platform Campaigns: Hands-on setup and management of Google Ads (Search, PMax, Display, YouTube), Meta Ads, and LinkedIn Ads across all portfolio brands.
- Account Structure: Build clean campaign hierarchies with proper naming conventions, audience segmentation, budget isolation per brand, and conversion tracking from day one.
- Testing & Optimization: Execute rigorous A/B and multivariate testing on ad copy, creatives, landing pages, audiences, and bidding strategies to lower CPL and improve ROAS.
- Budget Proposals: Propose monthly ad budgets per brand with data-backed rationale. Final sign-off stays with the Brand Manager.
2) Lead Funnel Engineering
- Full-Funnel Design: Build lead generation systems with specific ad sets, content, and CTAs mapped to each stage per brand.
- Landing Pages & Capture: Design and deploy conversion-optimized landing pages, lead forms, and gated content flows.
- CRM Workflows: Build and maintain lead nurture sequences, lead scoring models, and marketing-to-sales handoff protocols in HubSpot CRM.
- Journey Mapping: Map the full user journey from ad impression to closed lead. Identify and fix drop-off points.
3) Analytics & Tracking
- Conversion Tracking: Own deployment of GA4 events, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag setup across all brand properties.
- Attribution: Set up UTM frameworks and attribution models to accurately track which campaigns drive real pipeline, not vanity metrics.
- Reporting: Build weekly and monthly dashboards covering spend, CPL, CPA, ROAS, and pipeline contribution per brand with actionable insights.
4) Cross-Functional Collaboration
- Content & Design: Work with the in-house content, graphics, and video teams to produce ad creatives, landing page assets, and funnel content.
- Brand Alignment: Collaborate with the Brand Manager on campaign direction, messaging, and creative briefs.
- SEO Coordination: Align paid and organic keyword strategies with the SEO team, avoid cannibalization, share audience data.
Required Competencies
- Mandatory: Google Ads, Meta Ads, and LinkedIn Ads.
- Tracking: Hands-on proficiency with GA4, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
- Funnels: Proven ability to build full-funnel lead generation campaigns, not just awareness or engagement plays.
- Analytics: Strong data and reporting skills. Comfortable with Google Sheets, Looker Studio, or HubSpot dashboards.
- Multi-Brand: Ability to manage paid campaigns across multiple domains simultaneously without losing focus.
Qualifications
- 2–4 years of hands-on experience in performance marketing, agency or multi-brand in-house.
- Proven track record of driving qualified leads and improving CPL/CPA through technical optimization.
