Performance marketing specialist

Company Description

Aksa Ayurveda specializes in natural ayurvedic treatments for a variety of health conditions, including kidney issues, diabetes, liver problems, PCOD, psoriasis, and erectile dysfunction. Guided by time-honored ayurvedic principles, our experienced practitioners and researchers deliver holistic care to address the root causes of health problems. We focus on personalized treatments that promote overall well-being and long-lasting results. Aksa Ayurveda is committed to improving lives through effective and natural healthcare solutions.

• Role Purpose: To plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive D2C website traffic and conversions.
• Key Responsibilities:
• Campaign Management: Manage paid advertising platforms (Google Ads, Facebook Ads).
• Metrics & ROI: Own customer acquisition metrics including CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and conversion rates.
• Creative Strategy: Collaborate with content and design teams to create high-performing ad creatives.
• Budget Management: Manage and optimize media budgets.
• Data Analysis: Analyze performance data to make data-driven decisions and generate actionable insights.
• Testing: Implement A/B testing for creatives, audiences, and landing pages.