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Accredian

Performance Marketing Specialist (Ads Specialist)

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  • Posted 7 months ago

Job Description

Join our mission of helping a million professionals achieve their dream jobs through upskilling in next-generation skills.

We are a fast-growing ed-tech company with the mission to upskill professionals, helping them fill exciting opportunities that will shape the industry's future.

Targeted toward working professionals, we provide cutting-edge programs in next-generation areas like Data Science & AI. Our USP is to provide a transformative learning experience that will help learners become industry leaders.

What you will do

As a Performance Marketer, you will be part of the Digital Marketing team and help establish Accredian as a leading brand through the content you create.

  • Handle significant digital marketing budgets for the paid acquisition
  • Optimize campaign performance across google and Facebook to consistently improve ROI
  • Plan, strategize and implement social media strategy to align with business objectives.
  • Ensure that there's brand consistency across all campaigns and messages.
  • Plan, strategize and implement an email marketing strategy to promote sales.
  • Write, edit, publish, and share engaging email copies with potential customers.
  • Aggressively activate all social media accounts (e.g. Facebook Page, YouTube Channel, LinkedIn) to drive traffic to the website & blog.
  • Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
  • Brainstorm with top management on themes, objectives, and quirky marketing campaigns to aggressively help the company build a strong online brand presence

Competencies:

  • Proven 3-4 years of work experience as a Performance/ Digital Marketer. Preferably from B2C or Education background.
  • Should have demonstrated experience on ROI driven social media marketing
  • Should have a flair for storytelling, be extremely creative, and able to give shape to ideas.
  • Excellent written and verbal communication skills
  • Strong analytical and multitasking skills.

What else do you get

  • Opportunity to work with a super talented team of professionals from high-pedigree backgrounds like ISB, BITS Pilani, NITs, etc.
  • Fast career growth
  • Opportunity to be a part of a super fast-growing company.

More Info

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About Company

Job ID: 112745439