Leading American Fashion Brand Members Only, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads .
Role Description:
- Overall:Experience in E-commerce advertising through Google ads, SA360 and Meta.
- Strategy Development:Develop and execute comprehensive paid media strategies that align with the company's marketing goals
- Campaign Execution:Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.
- Budget Management:Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.
- Performance Analysis:Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results.
- Testing and Experimentation:Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.
- Keyword and Audience Research:Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.
- Reporting:Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.
- Compliance and Quality Assurance:Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.
At least 2 years of hands-on experience in performance marketing, including paid search, shopping ads, and Performance Max campaigns (Google Ads), paid social (Facebook, Instagram), and display advertising.
Role: PPC Specialist
Education: Graduate Required.
Industry Type: Fashion Brand
Department: Digital Marketing
Experience: 2-3 years
Employment Type: Full Time, Permanent
