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YO HR Consultancy

Performance Marketing SME Lead

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  • Posted 19 days ago
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Job Description

Experience: 3 - 6 Years

Must Have

Min 3 years of hands-on paid media management, primarily Facebook/Meta Ads, with exposure to Google/TikTok/LinkedIn/programmatic.

High-budget execution: Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.

Platform depth: Strong technical proficiency in creative testing, audience targeting, bid management, and full-funnel optimization.

Tracking & measurement: Working knowledge of GTM, Meta Pixel, and Conversion API; able to implement and troubleshoot tracking across platforms.

Data & automation: Data-fluent with the ability to analyze campaign metrics and apply AI/automation (and light scripting/coding) to drive efficiency.

Client partnership & communication: Can translate strategic goals from consultants into executable plans and clearly explain technical performance to non-technical stakeholders.

Ownership at scale: Comfortable owning end-to-end campaign execution across multiple accounts in a fast-paced environment.

Who We're Looking For

  • 3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.
  • Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
  • Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.
  • Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.
  • Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.
  • Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.
  • Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.
  • Experience mentoring or managing junior paid media professionals is preferred

What You'll Do First 30 Days Strategic Onboarding & Alignment

  • Dive deep into Tealbox's consulting-first approach to performance marketing, including proprietary frameworks, playbooks, and campaign systems.
  • Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios.
  • Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies.
  • Audit existing client campaigns to identify quick-win optimizations and strategic gaps.
  • Start contributing to strategic discussions and planning sessions for active and upcoming accounts.

Next 60 Days Ownership & Execution

  • Take over end-to-end ownership of paid media execution across assigned client accounts, including strategy, setup, optimization, and reporting.
  • Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed).
  • Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies.
  • Use Tealbox's AI and automation stack to proactively enhance campaign performance.
  • Start mentoring junior Paid Media Executives and Analysts by reviewing their work and guiding tactical execution.

Beyond 90 Days Strategic Leadership & Innovation

  • Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes.
  • Develop and refine scalable campaign playbooks, tracking systems, and reporting templates.
  • Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives.
  • Contribute to Tealbox's thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks.
  • Actively shape the evolution of the paid media function at Tealbox as we scale.

Must-Have Skills

  • 3-6 years of hands-on paid media campaign management, especially with Facebook/Meta Ads.
  • Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.
  • Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.
  • Excellent written and verbal communication skills for client and internal stakeholder collaboration.
  • Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment.

Skills: paid media,automation,facebook,performance marketing,management,meta ad,campaigns

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About Company

Job ID: 133585737