Performance Marketing Senior Manager

Job Title: Performance Marketing Senior Manager

Function: Growth / Performance

Location: Bengaluru

Role Type: Full-time

About AppsForBharat

AppsForBharat is a Series C–funded faith-tech company building AI-first consumer experiences for millions of devotees across India and the world. Backed by leading investors such as Peak XV Partners (formerly Sequoia Capital), Elevation Capital, Fundamentum, Susquehanna Asia VC, and BEENEXT, we are one of India's fastest-growing consumer-tech companies.

Our flagship product, Sri Mandir, is the world's largest app for Hindu devotees, enabling millions to participate in rituals, access divine teachings, and engage deeply with their faith. As we scale towards serving hundreds of millions of users, building a strong and efficient growth engine is critical to our journey.

Role Overview

As a Performance Marketing Manager, you will own end-to-end growth and revenue performance across marketplace channels.

Your mission is to drive scalable revenue growth and efficiency by optimizing paid campaigns, improving discoverability, and maximizing return on ad spend (ROAS). This is a highly execution-driven role with strong ownership of key business metrics such as GMV, CAC, ROAS, and conversion rates.

Key Responsibilities

Performance Marketing & Paid Growth

• Own and scale paid campaigns across marketplace platforms (Amazon Ads, Flipkart Ads, etc.)
• Manage budgets, bidding strategies, and channel-level performance
• Drive improvements in CAC, ROAS, and revenue contribution

Marketplace Performance & Visibility

• Drive visibility and discoverability across platforms like Amazon, Flipkart, Nykaa, and BigBasket
• Own search rankings, paid placements, and merchandising levers
• Optimize listings through titles, images, A+ content, and SEO

Funnel Optimization & Conversion

• Optimize the full funnel: Impression → Click → Product Page → Conversion
• Improve CTR and CVR through:
• Creative testing
• Listing optimization
• Audience and keyword targeting

Experimentation & Scaling

• Run structured experiments across creatives, pricing, and visibility levers
• Identify high-performing campaigns and scale them efficiently
• Continuously test and unlock new growth opportunities

Analytics & Insights

• Track and own key metrics: GMV, CAC, ROAS, CTR, CVR, and margins
• Build dashboards and derive actionable insights
• Use platform analytics to drive fast, data-backed decisions

Cross-functional Collaboration

• Work closely with Brand, Creative, Ops, and platform teams
• Align campaigns with inventory availability to maximize conversions
• Manage external partners/agencies for ads, content, and SEO

Requirements

Must-have:

• 3–6+ years of experience in Performance Marketing / Marketplace Growth
• Proven track record of driving GMV growth with strong ROAS/CAC control
• Strong analytical skills with experience in Excel and performance tracking

Good-to-have:

• Experience in marketplace-first or e-commerce businesses
• Understanding of search ranking, listing optimization, and marketplace SEO
• Experience managing high SKU volumes and category-level performance

Why Join Us

• Own and scale high-impact revenue channels
• High ownership with direct impact on business growth
• Opportunity to build and optimize a marketplace growth engine at scale
• Work in a fast-paced, execution-driven environment

Apply Now

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of technology.

Email: [Confidential Information]

Explore our Sri Mandir app: * Android Download | iOS Download

Learn more about us:Website AFB | Instagram | LinkedIn

One Team. One Goal. Assisting millions on their digital devotional journeys.