Role - Performance Marketing Sr. Associate
Location - Bangalore, HSR Layout
About Appsforbharat
AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We're backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India's fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world's largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.
India's $44B devotion economy is still largely offline, and we're bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.
Position Overview:
We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics
Key Responsibilities:
Campaign Execution & Growth
- Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
- Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
- Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).
Analytics & Business Impact
- Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
- Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
- Develop dashboards and reporting structures for transparent visibility of performance metrics.
Optimization & Experimentation
- Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
- Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
- Proactively test new ideas, channels, and formats that can unlock step-jump growth.
Cross-functional Collaboration
- Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
- Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
- Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.
Requirements:
- 13 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
- Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
- Advanced Excel/Google Sheets skills for reporting and analysis.
- Strong analytical mindset with ability to link campaign performance to business outcomes.
- Excellent communication skills and ability to work cross-functionally.
- Problem-solving attitude with ownership to drive business results, not just campaign metrics.
Preferred Skills:
- Experience in handling large-scale budgets with efficiency.
- Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.
- Ability to thrive in a fast-paced, growth-oriented environment.
Apply today to kickstart your career in marketing and make an impact!
