Performance Marketing Professional

Agency Requirement:

The ideal agency should possess strong expertise in the entire performance marketing lifecycle:Research & Strategy,Design,Ad Population,Campaign Publishing, andExecutionon Meta (Facebook & Instagram), LinkedIn, and X (Twitter), with a focus onGoogleas well. Prior experience working with D2C brands, particularly within the sexual health and wellness industry in India, is highly preferred.

The primary objective is to enhancebrand awarenessand directqualified trafficto the brands website, ultimately boosting revenue. A significant challenge identified is the potential for ad disapproval on platforms like Meta and Google due to the sensitive nature of the websites content, including keywords, language, and imagery. Therefore, the agency must demonstrate a proven ability to:

• Develop creative strategiesfor publishing ads that adhere to platform guidelines.
• Propose actionable solutions, including potential website content modifications, to ensure ad approval.

The brands estimated monthly ad budget is approximately20 Lakhs, with an initial allocation of2-5 Lakhs per platform. Budget adjustments will be made based on platform performance, with higher-performing channels receiving increased investment and lower-performing ones potentially seeing decreased or removed allocation.

Key Challenges to address:

• NavigatingMetas content policiesto ensure ad approval despite sensitive website content.
• Implementing strategies to make ad contentsafe for Meta and Google.
• InitiatingGoogle Search Adsfollowed byImage Ads.
• Guidance on the implementation of aFacebook Pixeland exploration ofGoogle Shopping.