Performance Marketing/ Paid Media Executive (2-3 years)

Role: Performance Marketing/ Paid Media Executive

Experience: 2-3 years

Location: New Alipore, Kolkata

Industry: Marketing Services

Package: 3-4 LPA

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Role Description

This is a full-time on-site role located in the Kolkata metropolitan area for a Performance Marketing Executive (2-3 years experience). The role involves planning and executing online marketing campaigns, analyzing performance metrics, managing digital advertising platforms, and conducting market research. The selected candidate will also collaborate with cross-functional teams, optimize marketing strategies, and ensure a high return on advertising spend while meeting business objectives.

Qualifications

• Strong expertise in Market Research and Market Planning to strategize and execute impactful marketing campaigns.
• Excellent Communication skills to effectively collaborate with stakeholders and present marketing insights.
• Experience in Sales and Marketing to drive growth and conversions through digital channels.
• Proficiency in data analysis and tools for tracking campaign performance and ROI.
• Bachelor's degree in Marketing, Business, or a related field; certifications in digital marketing are a plus.
• Capability to stay updated on market trends and emerging technologies in performance marketing.