About Gabit
Gabit is an integrated longevity platform with a mission to enable everyone to live healthier and longer. Gabit's philosophy is rooted in the interconnectedness of health, offering science-backed solutions leveraging the key pillars of health and wellness – nutrition, fitness, sleep, and mental wellness.
Gabit is a unique platform globally, which enables users to track and assess 150+ health markers and biomarkers across a Gabit Smart Ring (our own wearable and flagship product), Gabit Smart Scale, CGM and Blood work on one single platform. We go beyond tracking and also help people achieve their goals through an expert team of in-house coaches and through science-backed Gabit products - supplements, skincare - that they can use.
About the Role
As a Performance Marketing Ninja at Gabit, you will be responsible for accelerating Gabit's growth through Google and Meta Ads ecosystems. You'll own the end-to-end strategy — campaign planning, execution, optimisation, audience targeting, creatives, and performance tracking — ensuring Gabit's wearables, supplements, and skincare products scale profitably across digital channels.
This is a role for someone analytical, detail-oriented, performance-driven, and obsessed with driving measurable impact through smart optimisation and experimentation.
What Your Day Would Look Like:
- Plan and execute performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) to drive efficient growth.
- Analyse key marketing metrics daily (CTR, CVR, CPC, CPA, ROAS, funnel drop-offs) and drive data-led decisions.
- Manage and optimise campaigns to maximise conversions, reduce CAC, and improve overall ROI.
- Conduct keyword research, audience segmentation, and A/B testing to unlock growth opportunities.
- Track competitor strategies, audience behaviour, and market trends to uncover new growth levers.
- Work with creative and content teams to improve ad performance — creatives, copies, landing pages, and funnels.
- Manage budgets effectively to ensure optimal allocation and scalable growth across channels.
- Collaborate with brand, product, and tech teams to align campaigns with business objectives and product launches.
- Identify opportunities to expand into new growth channels (retargeting, performance creatives, new ad formats, etc.).
- Evaluate performance weekly and monthly through dashboards, insights, and strategic recommendations.
Say Hello If You've Got:
- A bachelor's degree in Marketing, Business, Commerce, or a related field with 1–3 years of experience in performance marketing.
- Hands-on experience with Google Ads and Meta Ads platforms.
- Strong analytical and Excel/Google Sheets skills with comfort in interpreting campaign data.
- Knowledge of digital marketing concepts like paid media, attribution, funnel optimisation, and audience targeting.
- Experience in running and scaling campaigns with a focus on ROI and CAC efficiency.
- Excellent communication and cross-functional coordination skills.
- A problem-solver mindset with the ability to thrive in a fast-paced, growth-driven startup environment.
- Passion for digital marketing, consumer brands, and helping more people discover Gabit's products.
What You'll Get:
- Fast paced growth in the startup FMCG space.
- High ownership with the opportunity to think strategically and execute at scale.
- Mentorship from experienced leaders, domain experts, and the founding team.
Starting Date – Position open immediately
Location – Gurugram (NCR)
