Performance Marketing

Role: Performance Marketing

Location: Sewri, Mumbai

Work Mode: On site (Monday to Saturday)

Job Summary:

We are looking for a data-driven Performance Marketing professional to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. The ideal candidate will have a strong understanding of performance marketing, audience targeting, campaign optimization, attribution, and e-commerce growth. This role will be responsible for driving customer acquisition, revenue growth, and ROAS while maintaining efficient CAC targets.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across:

- Meta (Facebook & Instagram)

- Google Ads (Search, Shopping, Display, Performance Max)

- YouTube

- Pinterest and other emerging channels

• Own key performance metrics.
• Manage advertising budgets and allocate spend across channels based on performance.
• Build and scale audience strategies.
• Develop and execute A/B tests across creatives, copy, audience segments, and landing pages.
• Collaborate closely with the creative team to develop high-performing ad creatives while maintaining brand consistency.
• Monitor creative performance, identify creative fatigue, and provide data-backed recommendations on messaging, formats, and content direction.
• Own attribution and tracking setup across Meta Pixel, Conversion API (CAPI), Google Analytics 4, Google Tag Manager, and UTM frameworks to ensure accurate performance measurement.
• Analyze website performance and user behaviour to identify opportunities for conversion rate optimization and improved campaign efficiency.
• Monitor campaign performance and provide weekly and monthly reports with actionable insights and recommendations.
• Collaborate with e-commerce, merchandising, and marketing teams to align paid media strategies with product launches, seasonal campaigns, and key commercial objectives.
• Stay up to date with platform updates, attribution changes, industry trends, and emerging advertising opportunities.

Requirements

• Experience in media buying
• Hands-on experience managing Meta and Google advertising campaigns with proven performance outcomes.
• Strong understanding of:

- Meta Ads Manager

- Google Ads

- Google Analytics 4

- Google Tag Manager

- Google Merchant Center

- Meta Pixel and Conversion API

• Experience working with Shopify-based e-commerce businesses is preferred.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions.
• Solid understanding of attribution, conversion tracking, and e-commerce analytics.
• Excellent communication and stakeholder management skills.