Company Description
Founded in 2017, Valar has quickly grown into a leading producer and exporter of coir pith, a sustainable soilless cultivation medium in India. With a focus on innovation and quality, Valar has consistently doubled its production year over year while improving the value of its products to cater to quality-conscious markets. Supported by confident investors and a dedicated team, Valar is on a mission to become India's top exporter of coir pith, with operations based in Coimbatore.
Role Description
Paid Media & Growth
- Plan and execute paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube)
- Scale winning campaigns while maintaining target ROAS & CAC
- Build and optimise full-funnel strategies (TOFU, MOFU, BOFU)
Campaign Optimisation
- Daily monitoring of spend, CTR, CPA, ROAS, and conversion rates
- A/B test creatives, hooks, audiences, landing pages, and offers
- Identify performance drop-offs and fix them quickly
Creative & Funnel Collaboration
- Work closely with content & design teams to brief ad creatives
- Translate insights from data into better hooks, angles, and offers
- Coordinate with the website team to improve landing page conversion rates
Analytics & Reporting
- Set up and maintain Meta Pixel, Google Analytics, GTM, and conversion events
- Create weekly and monthly performance reports with clear insights
- Track attribution, cohorts, and repeat purchase behaviour
What We're Looking ForMust-Have Skills
- 25 years of experience in performance marketing for D2C / e-commerce
- Strong hands-on experience with Meta Ads & Google Ads
- Clear understanding of ROAS, CAC, LTV, funnels, and attribution
- Comfortable working with numbers, dashboards, and experiments
Good to Have
- Experience scaling spends beyond 5L10L/month
- Knowledge of Shopify, WebEngage, Klaviyo, or WhatsApp marketing
- Prior experience in consumer brands, FMCG, or agri / lifestyle products
What Will Make You Stand Out
- You think in experiments, not assumptions
- You can explain why something worked or didn't
- You care about profitability, not vanity metrics
- You're proactive and don't need constant instructions
What You'll Get
- High ownership & decision-making power
- Opportunity to scale a purpose-driven Indian brand
- Fast learning, real impact, and room to grow with the company
- Competitive salary + performance incentives
