Performance Marketing Manager

Company Description The Sleep Shell is a pioneering sleepwear brand focused on delivering comfort without compromise, especially at night. As India's first braless pajama set brand, the company designs ultra-soft cotton sleepwear, woven like satin to offer gentle support, breathability, and a subtle shine. Its signature innovation is an embedded pocket system with discreet fabric pockets that provide structured support without pads or wires. The Sleep Shell celebrates body inclusivity through thoughtfully designed prints, cozy silhouettes, and sizes from XS to 6XL. The brand aims to become a nightly ritual for customers seeking freedom, confidence, and ease while winding down, sleeping, or lounging.
Role Description This is a full-time, on-site Performance Marketing Manager role based in Mumbai. The Performance Marketing Manager will plan, execute, and optimize digital campaigns across channels such as paid social, search, and display to drive customer acquisition and revenue growth. This role includes managing campaign budgets, tracking performance metrics, and using data to refine targeting, creative, and funnels. The person in this position will collaborate with brand, content, and e-commerce teams to ensure consistent messaging, high-converting landing pages, and cohesive customer journeys. The role also involves conducting A/B tests, preparing regular performance reports, and identifying new growth opportunities and platforms for The Sleep Shell.
Qualifications

• Strong skills in performance marketing, including paid social advertising, search engine marketing, and display or retargeting campaigns.
• Experience with digital analytics tools (e.g., Google Analytics, Meta Ads Manager, Google Ads) and data-driven optimization for ROAS, CAC, and conversion rates.
• Ability to collaborate on creative development, including ad copy, visual concepts, and landing page optimization aligned with brand positioning.
• Knowledge of e-commerce and D2C growth strategies, customer segmentation, and funnel optimization across multiple digital touchpoints.
• Excellent analytical, problem-solving, and communication skills, with the ability to present insights and recommendations clearly.
• Bachelor's degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital marketing or performance marketing are an advantage.
• Experience in fashion, apparel, or consumer brands and familiarity with the Indian digital market landscape are beneficial.