Performance Marketing Manager

About the Company

Testbook is a fast-growing startup in the EdTech space, focused on transforming how learners prepare for competitive exams. With over 31 million registered users, billions of questions solved on its web platform, and a highly rated Android app, Testbook has established a strong presence and is positioned for further expansion. The organization offers a dynamic environment where team members can learn from experienced mentors and develop deep expertise in their domains. Testbook values flexibility, autonomy, and ownership, allowing individuals to choose projects, manage their schedules, and shape their work. This culture makes Testbook an attractive workplace for professionals who want to grow quickly while contributing to impactful educational products.

About the Role

The Performance Marketing Manager will own and execute data-driven marketing campaigns to drive customer acquisition, engagement, and retention across digital channels. Responsibilities include planning and managing paid campaigns on platforms such as Google, Meta, and other relevant ad networks, optimizing campaigns for ROI and CAC, and conducting A/B tests on creatives, audiences, and landing pages. The role involves monitoring key performance metrics, analyzing campaign data, preparing regular performance reports, and recommending improvements based on insights. The Performance Marketing Manager will collaborate closely with product, content, and design teams to ensure cohesive messaging and alignment with business objectives. This is a full-time, on-site role based in Noida.

Responsibilities

Own end-to-end implementation and optimization of performance marketing campaigns across channels such as Google Ads, Meta (Facebook/Instagram), Affiliates, and other paid media platforms

Manage day-to-day campaign execution, tracking, and optimization to ensure ROI and growth targets are met.

Performance dashboards, reporting key campaign metrics, insights, and learnings.

Work cross-functionally with creative, product, tech, and analytics teams to design, execute, and refine campaigns.

Monitor market intelligence and keep track of competitor movement and market situation.

Support in budget planning, forecasting, and pacing across multiple campaigns and channels.

Qualifications

Previous working experience as Performance marketer for 3-6 years

Required Skills

In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook marketing, other affiliate channels)

Proven ability to analyze data, derive actionable insights, and optimize campaigns for performance.

Experience in managing marketing budgets, reporting campaign ROI, and driving measurable business outcomes.

Ability to think strategically about growth while maintaining strong attention to operational details.