At Shelves Tech, we are transforming healthcare and veterinary diagnostics through cutting-edge medical equipment manufacturing and distribution. Headquartered in Delhi, we specialize in high-impact medical innovations—ranging from our state-of-the-art portable handheld X-ray machines (for human and veterinary applications) to essential cold-chain solutions like blood bank refrigerators and specialized blood bank equipment.
We are entering an exciting hyper-growth phase and expanding our reach across India and global markets. We are looking for an ambitious, data-driven, and creative Performance Marketing Manager to own our digital growth engine, spearhead new product launches, and generate high-intent B2B leads.
Key Responsibilities1. Paid Acquisition & Lead Generation- Design, execute, and optimize multi-channel performance campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta (Facebook/Instagram) to drive high-quality B2B leads (hospitals, diagnostic centers, vet clinics, and distributors).
- Manage listings, promotions, and lead funnels across key B2B marketplaces (e.g., IndiaMART, TradeIndia, or global B2B platforms).
- Track campaign metrics closely (CPL, CPA, CTR, ROAS) and optimize landing pages to maximize conversion rates.
2. Search Engine Optimization (SEO) & Technical Marketing- Drive full-funnel organic growth through technical SEO, keyword strategy, high-value backlink building, and content optimization.
- Position Shelves Tech at the top of search rankings for high-intent keywords across human diagnostics, veterinary imaging, and blood bank solutions.
3. Product Launches & Go-To-Market (GTM)- Lead performance marketing strategy for new product rollouts (e.g., portable handheld X-rays).
- Collaborate on GTM messaging, positioning, customer targeting, and launch campaign architecture.
4. Content Strategy & Social Media Management- Manage, grow, and optimize Shelves Tech's corporate social media profiles (LinkedIn, YouTube, Instagram, Facebook).
- Hands-on Content & Visual Design: Create engaging ad creatives, product feature graphics, short-form video concepts, and copy tailored for medical professionals and institutional buyers.
- Build an engaging content calendar featuring product demos, client testimonials, industry insights, and trade event participation.
5. Analytics & Funnel Management- Set up robust tracking (Google Analytics 4, Meta Pixel, LinkedIn Insight Tag, UTM parameters) to ensure complete funnel visibility.
- Provide weekly/monthly performance dashboards detailing lead volume, lead quality, acquisition costs, and channel ROI.
Who We Are Looking For (Requirements)- Experience: 3 to 5+ years of hands-on experience in performance marketing, digital lead generation, and social media management (B2B, MedTech, Healthcare, or Industrial Manufacturing experience is a strong plus).
- Paid Ads Mastery: Proven track record running profitable Google Ads, LinkedIn Ads, and Meta campaigns.
- SEO Expertise: Strong understanding of technical SEO, keyword research (Ahrefs, SEMrush), and on-page optimization.
- Product Launch Track Record: Demonstrated experience in launching physical products and designing end-to-end ad funnels.
- Creative & Content Skills (Mandatory): Hands-on ability to write crisp, persuasive ad copy and create clean visual graphics using tools like Canva, Photoshop, or Illustrator.
- Analytics Mindset: Proficient with GA4, Google Tag Manager, Search Console, and CRM lead integration.
- Location & Work Setup: Delhi-based (or willing to relocate) for a Hybrid working model.
Why Join Shelves Tech- High Impact: Direct ownership over product launches and brand positioning in a fast-growing medical tech sector.
- Hybrid Flexibility: Enjoy a balanced blend of collaborative in-office work in Delhi and remote flexibility.
- Growth Potential: Opportunity to build and lead our in-house marketing team as the company expands globally.
- Competitive Compensation: Salary commensurate with experience + performance incentives.
