About The Role
We're looking for a Performance Marketing Manager who has actually spent real money and brought back real revenue.
You'll own paid acquisition end to end at AlgoTest: Meta, Google, and whatever else works. Our audience is Indian retail traders - skeptical, price sensitive, and hard to fool with generic creative. You need to understand what makes them click, sign up, and pay.
This is a hands on role. You'll be inside Ads Manager daily, writing creative briefs, killing bad campaigns fast, and defending every rupee of spend with numbers.
What You'll Do
- Own Paid Acquisition
- Plan, launch, and scale campaigns across Meta and Google (Search, YouTube)
- Own budget allocation across products - core platform, RA campaigns, and crypto
- Test new channels when the existing ones plateau
- Own CAC and ROAS
- You're accountable for cost per signup, cost per paid user, and payback period
- Know your CAC, not just platform reported numbers
- Cut spend that isn't working without waiting to be told
- Drive Creative That Converts
- Write briefs, work with Design and video editors, and ship creative in volume
- Run structured creative tests - hooks, angles, formats, landing pages
- Build a creative library that keeps working after the first two weeks
- Keep Tracking Honest
- Work with Marketing Ops on pixels, UTMs, conversion APIs, and server-side tracking
- Reconcile platform numbers with backend data
- Report clearly on what's working, what's not, and where the next rupee should go
What We're Looking For
Must Haves
- 2 - 4 years running paid campaigns with meaningful monthly spend
- Deep hands on experience with Meta Ads Manager and Google Ads
- You've owned a CAC or ROAS target and hit it
- Comfortable with tracking, attribution, UTMs, and pulling your own data
- Strong creative judgment - you know why an ad worked, not just that it did
- High ownership, low hand-holding
- Based in Delhi NCR or willing to relocate (onsite role)
Nice to Haves
- FinTech or EdTech background
- Experience running compliance sensitive finance campaigns (Meta ad restrictions)
- Understanding of Futures & Options or crypto trading
- Prior trading experience (not mandatory, but useful)
