Job Title: Performance Marketing Manager RUMI Fine Fragrances
Location: Bangalore (On-site)
Type: Full-time
About RUMI Fine Fragrances
We are building the first truly global fragrance brand from India a brand that can stand with the best in the world while carrying the soul, depth, and artistry of Indian perfumery.
The vision is clear. The ambition is big. And now, it's time to build the team that will help make it real.
At RUMI, we aren't looking for people who just fit the role. We're looking for people driven by obsession with fragrances, with craft, with growth, with building something iconic from the ground up.
If you need worklife balance or you don't wake up excited to create, test, break, rebuild, and scale this isn't the right place.
If you want to be part of a team that pushes each other, inspires each other daily, and genuinely has fun welcome home.
Role: Performance Marketing Manager
What You'll Own
You will be the engine driving growth across paid channels. From Meta ads to UGC pipelines to influencer strategy you'll own the numbers, the experiments, the budgets, and the scale.
Key Responsibilities
- Plan, launch, and optimise Meta (Facebook + Instagram) campaigns for acquisition, retargeting, and retention.
- Manage and scale daily/weekly ad budgets while maintaining and improving ROAS.
- Build and test creative variations hooks, formats, angles, UGC content to identify winning patterns.
- Own the UGC and influencer pipeline: briefs, partnerships, content, and performance tracking.
- Work closely with the founder, D2C team, and creative partners to align messaging and performance goals.
- Analyse data across the full funnel and turn insights into actionable experiments.
- Implement rigorous A/B testing for audiences, creatives, placements, and funnels.
- Coordinate with design/content teams to ensure fast creative output and iteration.
- Stay on top of industry trends, platform updates, and performance best practices.
What Makes You a Great Fit
- 46 years of hands-on experience managing performance marketing for D2C brands.
- Deep expertise with Meta Ads Manager (Google Ads/YouTube experience is a bonus).
- Strong understanding of attribution, pixel setups, events, and tracking tools.
- You know what great UGC looks like and how to scale it.
- Data-driven mindset with strong analytical skills and comfort with numbers.
- Thrives in a fast-moving, zero-bureaucracy, high-ownership environment.
- A builder who loves experimentation, iteration, and the thrill of finding a winning campaign.
- Bonus if you love fragrances or luxury branding.
What You'll Get
- A front-row seat in building a global Indian luxury brand.
- Ownership, autonomy, and the freedom to execute your ideas fast.
- A high-energy, creative environment with a team that genuinely cares about excellence.
- The opportunity to grow with the brand personally and professionally.
