Performance Marketing Manager

Company Description

TaxManager, a flagship brand by Rising Advisory Services Private Limited, is India's most comprehensive financial and compliance platform catering to individuals, startups, SMEs, and corporates. With TM360, a robust tech-enabled platform, TaxManager simplifies GST filing, income tax returns, MCA compliance, and more, all while providing centralized tools like compliance calendars and cloud-based document storage. The platform integrates automation with expert-led financial services such as bookkeeping, virtual CFO solutions, fundraising support, and personal wealth planning. Focused on empowering users, TaxManager delivers a seamless, secure, and unified experience to manage compliance and achieve financial goals with clarity.

Role Description

This is a full-time on-site role for a Performance Marketing Manager located in Naraina Vihar. The candidate will design, implement, and optimize performance marketing campaigns across multiple digital platforms, manage ad budgets, and monitor campaign effectiveness. Key responsibilities include analyzing campaign data, identifying insights to improve ROI, conducting A/B testing, and collaborating with cross-functional teams to meet marketing goals. The role requires a strong focus on developing strategies that drive customer acquisition, boost engagement, and enhance conversions through data-driven decisions.

Qualifications

• Expertise in Pay-Per-Click (PPC) Advertising, Search Engine Marketing (SEM), and Display Campaigns
• Proficiency in Analytics Tools (Google Analytics, Social Media Insights), A/B Testing, and Conversion Rate Optimization (CRO)
• Skills in Budget Management, Campaign Performance Analysis, and ROI Improvement
• Experience in Audience Segmentation, Remarketing Strategies, and Funnel Optimization
• Strong understanding of social media advertising platforms (e.g., Facebook, Instagram, LinkedIn)
• Excellent project management and organizational skills to handle multiple campaigns simultaneously
• Familiarity with marketing automation tools is a plus
• Background in digital marketing or a related field; a degree in Marketing, Business, or a related discipline is preferred