Performance Marketing Manager
About the Role:
We are looking for an experienced Performance Marketing Manager who has successfully scaled D2C brands across Shopify websites and leading marketplaces like Amazon, Flipkart, Myntra, Eternz, etc.
The ideal candidate should have strong expertise in paid advertising, campaign optimization, analytics, and revenue growth. (Based on the Performance Marketing scope in the proposal.)
Experience: 5 to 10 years of experience.
Location: Nanded City, Sinhgad Road, Pune
Job Responsibilities:
1.Performance Marketing Strategy -
- Develop performance marketing strategies aligned with business objectives.
- Conduct customer persona and audience research.
- Plan customer acquisition funnels (Awareness, Consideration & Conversion).
- Build growth strategies for Website & Marketplace sales.
- Prepare monthly and quarterly marketing plans.
2. Campaign Management -
- Plan, launch and manage Meta & Google Ads campaigns.
- Manage advertising budgets and optimize spends.
- Scale campaigns based on performance.
- Handle audience targeting and segmentation.
- Manage retargeting campaigns.
3. Marketplace Performance Marketing -
- Handle advertising for Amazon, Myntra, Flipkart, Eternz and other marketplaces.
- Optimize marketplace campaigns for sales and profitability.
- Improve ROAS, ACOS and overall marketplace performance.
4. Creative Strategy & Testing -
- Coordinate with the creative team for ad creatives.
- Write high-converting ad copies.
- Perform A/B testing of creatives, audiences and landing pages.
- Analyze creative performance and recommend improvements.
5. Campaign Optimization -
- Daily monitoring and optimization of campaigns.
- Bid optimization.
- Budget optimization.
- Audience refinement.
- Campaign restructuring based on performance.
- Performance-based campaign scaling.
6. Tracking & Analytics -
- Manage Meta Pixel, Conversion API (CAPI) and event tracking.
- Monitor Google Analytics (GA4) and conversion tracking.
- Track KPIs and maintain reporting dashboards.
- Prepare Weekly & Monthly Performance Reports with actionable insights.
7. Cross Functional Coordination -
- Work closely with Creative, Marketplace, Catalog and Operations teams.
- Coordinate with management to achieve monthly revenue and ROAS targets.
Candidate Requirements:
- Minimum 5+ years of Performance Marketing experience.
- Jewellery (Preferred) / Fashion / D2C Brand experience is a must have.
- Hands-on experience managing Shopify Website Performance Marketing.
- Experience managing Marketplace Ads (Amazon, Myntra, Flipkart, Eternz etc.).
- Strong understanding of conversion tracking and analytics.
- Ability to manage and scale high-budget campaigns.
Required Skills:
- Meta Ads
- Google Ads
- Shopify Performance Marketing
- Amazon Ads
- Myntra Ads
- Flipkart Ads
- GA4
- GTM
- Meta Pixel
- Conversion API (CAPI)
- Excel
- Data Analysis
Working Days & Timing:6 days a week, 9:30 AM – 6:30 PM.
