Performance Marketer
Marketing Department | Full-Time | 3-8 Years | Location: Hyderabad-Onsite | Pay Scale: 10-18 Lacks
About the Role
We're looking for a Performance Marketer who can own paid acquisition end to end. From strategy to execution to reporting. You'll run campaigns across multiple channels, manage budgets that directly impact revenue, and know exactly which numbers matter and why.
This isn't a role for someone who just runs ads. We need someone who understands the full funnel, can read data without hand-holding, and pushes campaigns to get better every week.
Key Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
- Own budget allocation and pacing across channels to hit CAC and ROAS targets
- Build and maintain dashboards to track spend, conversions, and ROI in real time
- Run A/B tests on creatives, landing pages, audiences, and bidding strategies
- Work closely with design and content teams to brief and improve ad creatives
- Set up and manage tracking- pixels, UTM structures, conversion events, server-side tracking
- Analyze funnel performance and identify where budget is being wasted or underused
- Report daily/weekly/monthly on campaign performance with clear takeaways, not just numbers
- Stay on top of platform updates, auction changes, and new ad formats
- Collaborate with sales/CRM teams to track lead quality and downstream conversion, not just top-of-funnel metrics
What We're Looking For
- 3–8 years of hands-on experience running paid campaigns
- Proven track record of hitting or beating CAC/ROAS targets with real numbers to show for it
- Strong grip on Google Ads, Meta Ads Manager, and at least one more platform (LinkedIn,SnapChat, Twitter/X)
- Comfortable working with budgets and forecasting spend against revenue goals
- Someone who can explain a performance drop in one sentence, not a 10-slide deck
- In-depth understanding of customer behavior-how users move through the funnel, what drives drop-off, and what actually influences buying decisions
- Strong understanding of the Telugu market-language, culture, and buying behavior in the region
- Must-have: B2C industry experience, specifically in ed-tech
Martech Skills (Must-Have)
- Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Analytics: GA4, Google Tag Manager, Looker Studio (or similar BI tool)
- Tracking & Attribution: Pixel/conversion API setup, UTM management, server-side tracking (CAPI), multi-touch attribution basics
- CRM/Marketing Automation: HubSpot, Salesforce, or similar (lead tracking, funnel handoff)
- Landing Page/CRO Tools: Unbounce, Webflow, or similar, plus basic A/B testing tools
- Spreadsheet/SQL: Advanced Excel/Sheets (pivot tables, formulas); SQL is a strong plus for pulling own data
- Reporting Automation: Experience connecting ad platforms to dashboards (Supermetrics, Windsor.ai, or similar)
Nice to Have
- Experience with TikTok Ads or programmatic/DSP platforms
- Understanding of SEO and how it interacts with paid strategy
- Familiarity with marketing mix modeling or incrementality testing
What Success Looks Like
- Consistently hitting CAC and ROAS targets across channels
- Reducing wasted ad spend through better targeting and testing
- Clear, honest reporting that leadership can actually use to make decisions
- Campaigns that scale without efficiency dropping off
