Future Varsity is a fast-growing multidisciplinary higher education group with over two decades of experience shaping career-ready talent across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and other new-age domains.
As we scale our operations, digital ecosystem, and brand presence, we are building a robust, data-backed growth engine. We are now hiring a Performance Marketing Specialist - an analytical leader who can drive full-funnel growth and handle budgets efficiently.
If you treat every rupee like your own and every click like gold, this role is for you!Experience & Leadership
- 812+ years of deep performance marketing experience.
- Demonstrated success leading teams, managing agencies, and running multi-channel paid media at scale
- Proven ability to own and manage large budgets, forecasting, pacing, and optimizing spend for maximum ROI
- Experience building end-to-end performance strategies across channels, funnels, and consumer journeys
- Ability to work closely with leadership, admissions, product, and technology to drive aligned growth outcomes
Strategic & Analytical Expertise
- Expertise across Google Ads, Meta Ads, YouTube, Programmatic, LinkedIn Ads at scale
- Deep command over CAC, ROAS, LTV, attribution models, and full-funnel optimization
- Strong grounding in research, segmentation, funnel design, and CRO
- Ability to design growth experiments, A/B frameworks, and optimization roadmaps
- Experience building dashboards, marketing intelligence systems, and data-driven reporting structures
Technical Skills
- Advanced proficiency in:
- GA4, GTM, Data Studio/Looker
- Pixel setups, server-side tracking, UTMs, offline conversions
- Automation tools, CRM workflows, and lead-scoring systems
- Strong understanding of MarTech stacks, integrations, and measurement systems
- Experience optimizing landing pages with design/tech teams
Join us if you optimise campaigns the way others optimise their selfies!
