Performance Marketing Manager

Role and Responsibilities

This is a key role within the SB team. The person hired in this role will be responsible for all the performance marketing efforts of the brand. The role will be part of the sell-out team and will play a critical role in ensuring the delivery of sell-out targets from the portal.

Here are the key expectations from the role:

1.Build and deliver on the paid marketing strategy to acquire users through multiple paid channels (Google/Meta/Amazon) in an efficient way

2.Use data driven approach to manage campaigns and derive insights on strategy and performance

3.Explore new channels to drive traffic and acquisition

4.Plan, execute and optimize performance marketing campaigns across Google Ads, Meta Ads (FB and Instagram) and Amazon ads.

5.Conduct A/B testing on ad creatives, landing pages, copies and audiences to improve conversion rate.

6.Define campaigns objectives and KPIs, optimizing campaigns to maximize ROI

7.Monitor key performance metrics such as CAC, ROAS, CPA, CTR, CPV and LTV

8.Set up daily performance reports to analyze the performance and optimize campaigns

9.Coordinate with internal teams to ensure smooth campaign execution.

10.Stay updated with the latest digital marketing trends, algorithms and platform updates.

Experience, Background and qualification

At least 3 years of experience in Digital or Social Media Advertising

A strong hold on Web Analytics, A/B Testing, and metrics driven marketing

Strong analytical ability

Ability to think creatively, identify and resolve problems

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Excellent verbal and written communication skills

High levels of integrity, autonomy, and self-motivation

Comfort in a fast-paced, entrepreneurial, start-up environment

Proficiency with Excel/Google Sheets and PowerPoint/Google Slides

Interested candidates may share their profile with:

Venulisa Luke | +91 96069 41377 | [Confidential Information]

Level/Salary Range:

INR 10-12 LPA