Performance Marketing Manager

About Us

At P.N. Gadgil & Sons Ltd., legacy and trust have guided us since 1832. As one of India's most respected jewellery houses, we continue to evolve with the timesembracing digital innovation while staying rooted in values of purity, transparency, and customer-first thinking.

We are now looking for a Performance Marketing Manager who can help scale our digital growth with responsibility, insight, and measurable impact.

Role Overview

The Performance Marketing Manager will be responsible for driving online revenue growth through data-driven digital marketing initiatives. This role requires a balance of analytical thinking, platform expertise, and a deep understanding of customer journeysespecially in the jewellery and lifestyle category.

You will work closely with internal teams and agency partners to plan, execute, optimize, and scale performance campaigns across platforms.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid channels

- Drive ROI-focused growth through continuous testing of creatives, audiences, and funnels

- Monitor daily, weekly, and monthly campaign performance; analyze key metrics such as ROAS, CPA, CAC, CTR, and conversion rates

- Collaborate with creative, content, and e-commerce teams to develop high-performing ad creatives and landing experiences

- Manage budgets efficiently while ensuring scale and profitability

- Implement and monitor tracking via Meta Pixel, Google Analytics, GA4, and conversion APIs

- Support new launches, festive campaigns, store-led promotions, and brand initiatives with performance-led strategies

- Prepare clear performance reports and insights for internal stakeholders

- Stay updated with platform changes, new ad formats, and emerging digital trends

Desired Skills & Qualifications

- 3-4 years of hands-on experience in performance marketing / paid media

- Strong working knowledge of Google Ads, Meta Ads Manager, and analytics tools

- Experience with D2C, retail, lifestyle, or jewellery brands is a strong plus

- Analytical mindset with the ability to translate data into actionable insights

- Understanding of full-funnel marketingfrom awareness to conversion and retention

- Comfortable working in a fast-paced, growth-oriented environment

- Strong communication and collaboration skills

- A sense of ownership, integrity, and respect for brand values

Why Join P.N. Gadgil & Sons Ltd.

- Be part of a 190+ year legacy brand trusted by generations

- Work at the intersection of heritage craftsmanship and modern digital growth

- Opportunity to make a visible impact on a nationally respected brand

- A warm, respectful, and people-first work culture that values sincerity and excellence