Performance Marketing Manager
Performance Marketing Manager
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Job Description
Job Description Performance Marketing Manager
Position: Performance Marketing Manager
Location: Pitampura, Delhi
Industry: D2C / FMCG / Consumer Brands
Role Overview
We are seeking a Performance Marketing Manager to lead digital growth and drive revenue on our
D2C website. This role involves managing 1 Cr+ monthly ad budgets, optimizing acquisition
funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has
hands-on experience in D2C/FMCG performance marketing with a proven record of scaling paid
media, reducing CAC, and improving ROAS.
Key Responsibilities
Own and drive D2C website revenue growth, acquisition, and conversion.
Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns
with 1 Cr+ monthly budget ownership.
Improve website funnel performance CTR, CVR, bounce rate, time on site.
Run structured A/B experiments to reduce CAC and increase ROAS.
Oversee website merchandising, banners, offers, and product positioning.
Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools.
Requirements
4-6 years of D2C/e-commerce performance marketing experience (FMCG/consumer
Brands Preferred).
Proven track record of handling large-scale Meta + Google Ads budgets.
Strong ability to improve CAC, ROAS, and conversion rates at scale.
Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).
Excellent analytical and problem-solving skills; thrives in a growth-driven environment.
Skills: meta ads,conversion rates,roas,cro tools,ctr,meta,hotjar,d2c/e-commerce performance marketing,cvr,performance marketing,ga4,cro,cac
Position: Performance Marketing Manager
Location: Pitampura, Delhi
Industry: D2C / FMCG / Consumer Brands
Role Overview
We are seeking a Performance Marketing Manager to lead digital growth and drive revenue on our
D2C website. This role involves managing 1 Cr+ monthly ad budgets, optimizing acquisition
funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has
hands-on experience in D2C/FMCG performance marketing with a proven record of scaling paid
media, reducing CAC, and improving ROAS.
Key Responsibilities
Own and drive D2C website revenue growth, acquisition, and conversion.
Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns
with 1 Cr+ monthly budget ownership.
Improve website funnel performance CTR, CVR, bounce rate, time on site.
Run structured A/B experiments to reduce CAC and increase ROAS.
Oversee website merchandising, banners, offers, and product positioning.
Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools.
Requirements
4-6 years of D2C/e-commerce performance marketing experience (FMCG/consumer
Brands Preferred).
Proven track record of handling large-scale Meta + Google Ads budgets.
Strong ability to improve CAC, ROAS, and conversion rates at scale.
Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).
Excellent analytical and problem-solving skills; thrives in a growth-driven environment.
Skills: meta ads,conversion rates,roas,cro tools,ctr,meta,hotjar,d2c/e-commerce performance marketing,cvr,performance marketing,ga4,cro,cac
More Info
Key Skills
About Company
Skills:
Excel, Google Analytics, GA4, Branch, AppsFlyer, Meta Ads Manager
Skills:
automation, audiences, CAC, campaign optimization, creatives, Youtube, conversion funnels, Messaging, Google Ads, ROAS, Revenue, Meta Ads, Reporting, paid acquisition
Skills:
UTMS, Google Ads, GA4, Spreadsheet analysis, Conversion tracking, Meta Ads, CRM, Ad platform reporting
Skills:
Google Ads, Bidding, Targeting, experimentation, Apple Search Ads, Creative testing, Google App Campaigns, Reporting
Skills:
Google Tag Manager, Meta Ads Manager, Google Ads, Merchant Center, GA4, Enhanced Conversions on Google, Budget allocation and reporting, Attribution reporting, Creative audience testing, MMP Events Manager, Conversions API setup, Pixel and Conversions API health