Performance Marketing Manager (Paid Media)

Location: Chennai

Experience - 4 to 6 years Experience in Paid Media

About GrowthRails

We generate leads for B2B companies. That's it. We're a 3-month-old GTM execution team working with large clients in the B2B Space . We handle Google Ads, outbound sales, and conversion focussed websites - whatever fills the pipeline. Clients view us as an extended arm of their sales and marketing team.

How we work: Launch campaigns in 7-14 days, not months. Report on meetings booked and pipeline generated, not vanity metrics. Pivot quickly when things don't work. Focus on execution, not strategy decks

• Plan and execute paid campaigns across Google Ads, LinkedIn, and Meta to generate qualified leads for B2B clients
• Launch first campaign within 7-14 days of client onboarding
• Set up and manage tracking infrastructure using GA4 and Google Tag Manager for all campaigns
• Run A/B tests on ads, landing pages, and audience segments to improve campaign performance
• Collaborate with design team to create high-converting landing pages
• Conduct weekly performance reviews and optimize campaigns based on what's actually working
• Pivot messaging and targeting quickly when campaigns underperform
• Troubleshoot technical issues with tracking, pixels, and campaign setup independently
• Maintain campaign infrastructure including email domains, tracking pixels, and audience lists
• Analyze data to produce actionable insights and regular client reports

Must-Have Skills: Expert in Google Ads, GA4, and Google Tag Manager | B2B marketing experience mandatory

Good to have Skills: Basic knowledge of SEO, content creation process and Website building.