Role Overview
America & Beyond is looking for a highly execution-focused Performance Marketing Manager to own and scale paid growth across Meta, Google, and TikTok Shop GMV Ads for our D2C ecommerce business.
This is a high-ownership role for someone who understands ecommerce growth at scale, creative testing, attribution, and profitable customer acquisition. We are looking for a hands-on operator who can personally manage campaigns, identify growth opportunities quickly, and drive measurable business impact — not someone who only manages agencies or presents strategy decks.
The ideal candidate thrives in a fast-paced D2C environment and understands the balance between aggressive scaling, profitability, inventory management, and brand growth.
Ideal Candidate
- Mandatory 4-6+ years of hands-on performance marketing experience for D2C/ecommerce brands
- Strong fashion/apparel ecommerce experience is mandatory
- Strong hands-on expertise in:
- Meta Ads
- Google Ads
- TikTok Shop GMV Ads
- Experience managing $50K–$500K/month ad spend in the US market - This is mandatory
- Strong understanding of:
- attribution
- blended metrics
- ecommerce profitability
- scaling paid media profitably
- Experience with Shopify and GA4 is mandatory
- Experience with attribution tools such as Triple Whale, Northbeam, or Hyros is preferred
- Strong understanding of ecommerce funnels and customer behavior
- Strong creative instinct for fashion/lifestyle advertising
- Ability to move quickly, test aggressively, and make data-driven decisions
Key Responsibilities
- Own and scale Meta Ads, Google Ads, and TikTok Shop GMV Ads end-to-end
- Personally manage campaign execution, optimization, testing, and scaling
- Manage and optimize monthly ad budgets efficiently
- Build and execute full-funnel paid acquisition strategies:
- Prospecting
- Retargeting
- Retention
- Drive profitable website revenue growth through improved:
- Work closely with creative teams to:
- test hooks
- scale winning creatives
- improve CTR
- manage ad fatigue
- develop UGC-focused ad strategies
- Analyze daily performance data and identify scaling opportunities quickly
- Collaborate with merchandising, retention, and website teams to improve conversion and customer journey
- Align ad spend with inventory availability, bestselling SKUs, and operational constraints
- Manage landing page testing and conversion optimization initiatives
- Coordinate with agencies, freelancers, and creative partners where required
- Maintain clear daily/weekly reporting and forecasting
Key Metrics You Will Own
- Paid Channel Revenue
- MER (Marketing Efficiency Ratio)
- Blended ROAS
- CAC / New Customer Acquisition
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Contribution Margin Performance
- Landing Page Performance
- Creative Performance Metrics
Work Setup
- Fully remote role
- Must be comfortable working in a fast-paced D2C environment
- Availability for overlap with India team and USA/EST working hours required
- Regular performance reviews and KPI accountability
Culture Fit
We are looking for someone with:
- Strong ownership mentality
- High accountability
- Fast execution
- Problem-solving mindset
- Commercial thinking
- Attention to detail
- Comfort operating in a fast-moving environment
This role is best suited for someone who enjoys building, scaling, testing, and taking ownership of growth outcomes.
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