Performance Marketing Manager

Location: Mumbai (On-site)

Experience: Minimum 6 years of hands-on experience in Performance Marketing for D2C brands

Salary: Up to 80,000 per month (depending on experience)

About the Job

We are looking for an experienced and results-driven Performance Marketing Manager (D2C) to lead and scale paid media initiatives for multiple D2C brands. This role requires strong hands-on expertise, strategic thinking, and excellent communication skills to effectively manage clients, collaborate with internal teams, and deliver measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google, and other performance marketing channels.
• Own end-to-end performance for D2C brands, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), retention, and scaling strategies.
• Analyze campaign performance data and translate insights into clear, actionable growth strategies.
• Collaborate closely with creative, content, and design teams to develop high-performing advertising creatives.
• Lead account-level strategy and present performance reports and recommendations to clients and stakeholders.
• Manage campaign budgets, forecasts, and scaling strategies efficiently to maximize returns.
• Stay updated with platform changes, industry trends, and best practices in performance marketing.
• Mentor and support junior team members whenever required.

Requirements

• Minimum 6 years of hands-on experience in Performance Marketing for D2C brands.
• Proven expertise in Meta Ads and Google Ads (mandatory).
• Strong understanding of marketing funnels, attribution models, tracking, and analytics.
• Excellent communication and presentation skills with mandatory client-facing experience.
• Strong analytical and problem-solving abilities.
• Comfortable working in a fast-paced, performance-driven environment.
• Mumbai-based candidates are preferred.

What We Offer

• Salary up to 80,000 per month, depending on experience.
• Opportunity to work with high-growth D2C brands.
• High ownership and decision-making responsibility.
• Direct collaboration with founders and leadership.
• A performance-focused culture that values clarity, results, and execution.