Performance Marketing Manager

Company Description

Metro Brands Limited (MBL) is one of India's largest footwear specialty retailers and a celebrated brand in the footwear industry. Established in 1977 and headquartered in Mumbai, offering products through brands like Metro Shoes, Mochi, Walkway, and exclusive premium brands such as DaVinchi and J. Fontini. MBL also owns an e-commerce platform for its key brands and retails through leading online marketplaces. Metro Brands is committed to providing exceptional customer service while fostering innovation across all operations.

Role Description

This is a full-time, on-site role for a Performance Marketing, based in Mumbai. The individual in this role will manage and performance marketing strategies to drive traffic and optimize online campaigns. Key responsibilities include planning and implementing paid digital marketing initiatives, tracking KPIs, analyzing performance metrics, and identifying growth opportunities. The position requires collaboration across teams to align marketing activities with business goals and enhance brand visibility while ensuring ROI from campaigns. Specialist with Amazon marketing will be preferred.

Qualifications

• Experience in paid marketing campaigns across digital platforms Amazon & Flipkart, bid management, campaign optimization, and targeted advertising.
• Proficiency in analytics tools and data interpretation to measure campaign performance and derive insights for improvement.
• Strong knowledge of Performance Marketing strategies, ad platforms such as Amazon, Flipkart & Quick Commerce Ads, and conversion tracking.
• Skills in crafting relevant ad copies, A/B testing, and creating performance-focused content to drive higher engagement.
• Ability to work collaboratively, communicate effectively, and align marketing strategies with business objectives.
• Strong analytical mindset and problem-solving abilities.
• Bachelor's degree in Marketing, Business, or a related field is preferred.