About The Opportunity
A fast-growing company in the EdTech sector focused on scalable digital learning products is hiring an experienced paid-social lead to own Meta (Facebook & Instagram) performance marketing. This fully on-site India role requires a hands-on operator who can drive user acquisition, optimize ROAS, and translate product/learning goals into measurable growth experiments.
Primary title: Meta Ads Manager On-site (India)
Role & Responsibilities
- Design and execute end-to-end Meta paid-social strategies to acquire students/users across funnel stages (awareness activation retention).
- Build, launch and iterate campaign structures in Meta Business Manager and Facebook Ads Manager focused on CPA, ROAS and LTV targets.
- Implement and maintain tracking (Meta Pixel, Conversions API) and analytics to ensure accurate attribution and event mapping for learning funnels.
- Lead creative testing and optimization define hypotheses, run iterative A/B tests, and scale top-performing variants with clear playbooks.
- Analyze campaign performance and deliver actionable insights: cohort-level LTV, CAC, ROAS, and recommendations to product and content teams.
- Manage budgets, pacing and bidding strategies; collaborate with cross-functional teams to align campaigns with launch calendars and growth goals.
Skills & Qualifications
Must-Have
- Meta Business Manager
- Facebook Ads Manager
- Meta Pixel
- Conversions API (CAPI)
- Campaign Budget Optimization
- Audience Targeting & Segmentation
Preferred
- A/B Testing
- Google Analytics 4
- UTM tagging and event taxonomy design
Benefits & Culture Highlights
- On-site, collaborative environment with rapid ownership and visible impact on product growth.
- Competitive compensation with performance-linked incentives and learning stipend for marketing upskilling.
- Close partnership with product, content and analytics teamscareer progression into senior growth roles.
This role is ideal for a results-driven paid-social specialist who thrives on data, experimentation, and cross-functional collaboration to scale user acquisition for digital education products. Apply if you want to own Meta performance for a mission-driven EdTech growth engine.
Skills: edtech,analytics,facebook,api,learning,teams,a/b testing,facebook ads manager
