Company Description Mainframe Networks is a creative strategy partner focused on building meaningful connections that grow brands. The company specializes in brand building, content creation, performance marketing, and experiential marketing, delivering clarity and consistency across every touchpoint. Teams at Mainframe Networks craft stories that are thoughtful, bold, and results-driven, across digital, print, and real-world experiences. The organization collaborates with brands that value impact, authenticity, and measurable outcomes. Applicants can expect a culture that combines creativity with data-informed decision-making to drive sustained growth.
Role Description The Performance Marketing Manager is a full-time, on-site role based in Bengaluru. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive measurable growth in leads, conversions, and revenue. Day-to-day tasks include managing paid media campaigns (such as search, social, and display), overseeing tracking and attribution, analyzing campaign performance, and generating actionable insights and reports. The Performance Marketing Manager will collaborate with creative, content, and brand teams to align messaging with targeting strategies, run A/B tests, and refine audience segmentation. The role also involves budget management, forecasting, and ensuring campaigns align with overall brand and business objectives.
Qualifications
- Candidates should possess strong performance marketing skills, including campaign strategy, paid search management, paid social advertising, and display or programmatic advertising.
- Candidates should possess digital analytics skills, such as proficiency with tools like Google Analytics, advertising platform dashboards, conversion tracking, and data-driven optimization.
- Candidates should possess skills in A/B testing, funnel optimization, and audience segmentation to continually improve campaign efficiency and outcomes.
- Candidates should possess marketing and communication skills, including collaboration with creative teams, basic understanding of content and brand strategy, and clear reporting and presentation abilities.
- Candidates should ideally have a bachelor's degree in marketing, business, communications, or a related field, along with experience in performance marketing roles in agency or brand environments.
- Candidates should demonstrate strong analytical thinking, comfort working with KPIs and ROI metrics, attention to detail, and the ability to manage multiple campaigns and deadlines in an on-site, team-based environment.
