Performance Marketing Manager

About the Opportunity

Our client is a fast-growing, digitally native consumer brand focused on building a category-defining business through innovation, customer experience, and data-driven growth. As the company scales its omnichannel presence across D2C, marketplaces, and quick commerce, it is looking for a Performance Marketing Manager to lead customer acquisition and revenue growth initiatives.

This role is ideal for professionals who combine strong analytical capabilities with hands-on execution across paid media and marketplace advertising.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimise paid acquisition campaigns across Meta, Google Ads, YouTube, Display, Search, Shopping and Performance Max.
• Manage campaign budgets to maximise return on ad spend while maintaining customer acquisition efficiency.
• Develop audience strategies, bidding frameworks, campaign structures, and creative testing plans to improve performance.
• Monitor and optimise key performance metrics including ROAS, CAC, CPC, CTR, CVR, MER and revenue contribution.

Marketplace Growth

• Lead advertising and growth initiatives across Amazon, Flipkart and Quick Commerce platforms.
• Drive product visibility, conversion and revenue through marketplace advertising and optimisation.
• Work closely with cross-functional teams to align promotions, inventory planning and campaign execution.
• Support new product launches and seasonal sale events through performance-led marketing strategies.

Analytics & Optimisation

• Analyse campaign performance using Google Analytics (GA4), platform dashboards and reporting tools.
• Generate actionable insights through regular performance reporting and data analysis.
• Conduct competitor benchmarking and identify opportunities to improve acquisition efficiency and marketing effectiveness.
• Recommend optimisation strategies based on customer behaviour, channel performance and commercial outcomes.

Cross-functional Collaboration

• Partner with category, sales, operations and supply chain teams to align marketing initiatives with business priorities.
• Contribute to growth planning by identifying new customer acquisition opportunities and emerging digital channels.

Candidate Profile

• 4–7 years of experience in Performance Marketing within a D2C, consumer, FMCG, lifestyle, retail or e-commerce business.
• Demonstrated expertise in Meta Ads, Google Ads and digital acquisition channels.
• Hands-on experience managing marketplace advertising across Amazon and other commerce platforms.
• Strong understanding of attribution models, campaign optimisation, audience segmentation and performance measurement.
• Proficiency with Google Analytics (GA4), Excel and performance reporting tools.
• Experience working with Shopify and omnichannel commerce ecosystems will be an advantage.
• Strong analytical mindset with the ability to translate data into commercial decisions.
• Excellent stakeholder management and collaboration skills.

Success Measures

• Consistent improvement in customer acquisition efficiency and return on marketing investment.
• Sustainable growth in revenue across D2C and marketplace channels.
• Improved campaign performance through continuous optimisation and data-driven decision making.
• Successful execution of product launches, promotional campaigns and marketplace growth initiatives.