Performance Marketing Manager

Role: Performance Marketing Specialist

Experience: 8+ Years

Location: Vikaspuri, New Delhi (Work From Office)

ABOUT THE ROLE

We're looking for someone who thinks like a business owner, not just an ad operator. If you enjoy scaling brands through data-driven decisions, testing new ideas, and turning ad spend into profitable growth, we'd love to meet you.

KEY RESPONSIBILITIES

• Plan, launch, and optimize paid campaigns across Meta and Google.
• Manage prospecting, retargeting, and scaling strategies.
• Build and optimize audience targeting using interest, lookalike, and custom audiences.
• Monitor campaign performance and optimize budgets to maximize ROI and ROAS.
• Collaborate with the creative team to test ad creatives, hooks, messaging, and UGC content.
• Set up and manage Meta Pixel, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Analyze campaign performance, prepare reports, and recommend actionable improvements.
• Stay updated with platform trends, algorithm changes, and performance marketing best practices.

REQUIREMENTS

• 8+ years of hands-on experience in Performance Marketing, preferably with Fashion or D2C brands.
• Strong experience with Meta Ads Manager and Google Ads.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget management.
• Hands-on experience with GA4, Meta Pixel, Google Tag Manager, and conversion tracking.
• Strong analytical mindset with the ability to interpret campaign data and make performance-driven decisions.
• Ability to independently manage multiple campaigns in a fast-paced environment.

PREFERRED SKILLS

• Experience with Shopify and basic Conversion Rate Optimization (CRO).
• Exposure to influencer-led and UGC-based marketing campaigns.
• Experience managing high-budget ad accounts and scaling profitable campaigns.

WHY JOIN US

• Chance to work with a growing premium fashion brand.
• Opportunity to scale Ad spends and Brand Visibility.