Job Role: Performance Marketing Manager
Required Experience: 5 to 6+ years
Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency
Industry: Business Consulting and Services
Location: Noida Sec 3
About GreenHonchos
GreenHonchos is a leading ecommerce solutions provider headquartered in Noida, India, with expanded units in Bangalore, and GCC. Committed to innovation and excellence, we specialize in delivering tailored strategies that integrate technology and consumer experience to drive growth for online retail brands. At GreenHonchos, we don't just manage social media we create experiences. Our expertise in digital marketing, eCommerce, and D2C strategies enables brands to build strong, engaging, and impactful digital footprints. With operations across India and the GCC, we help brands scale with innovative, data-driven social media strategies.
JD for Manager Brand/Senior Brand Manager
Key Responsibilities:
- Brand Strategy & Positioning: Develop and execute brand strategies that enhance awareness, engagement, and conversions across multiple digital platforms.
- Performance Marketing Oversight: Work closely with the performance marketing team to align brand campaigns with growth objectives, ensuring measurable impact.
- Social Media Leadership: Drive organic and paid social media strategies to build brand presence, engagement, and community growth.
- AI-Driven Marketing: Leverage AI-powered analytics, personalization, and automation tools for optimized customer About targeting and campaign effectiveness.
- End-to-End Campaign Execution: Oversee product launches, pricing strategies, and market positioning to maximize brand penetration.
- Data & Market Insights: Utilize AI-driven analytics and market research to monitor performance, consumer trends, and competitive positioning.
- Cross-Functional Collaboration: Work closely with e-commerce, design, and operations teams to ensure a seamless omnichannel brand experience.
- Innovation & Emerging Tech: Stay ahead of industry trends, integrating the latest tools and technologies to drive creative and performance excellence.
Key Requirements:
- 6+ years of experience in brand management, with a strong focus on online sales channels and e-commerce growth.
- Recent Experience: At least 3 years in an agency(creative, media, or digital) and 3 years in an e-commerce or D2C role.
- Strong understanding of Apparel, Beauty& Personal Care (B&PC), and D2C brands with a deep knowledge of consumer behavior, pricing strategies, and competitive landscapes
- Proven expertise in executing high-impact brand campaigns acrossmultiple channels, including digital, social, and influencer marketing.
Strong analytical skills with experience in market research, AI-driven insights, and performance measurement
