Performance Marketing Manager (Google & Meta Ads

Role Overview:

• We are seeking a data-driven and strategic Performance Marketing Specialist with a strong track record in managing and optimizing campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate brings a growth mindset and a deep understanding of the D2C/ecommerce landscape, coupled with hands-on experience scaling paid media performance.

Key Responsibilities:

• Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
• Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.
• Conduct keyword research, audience targeting, and competitor benchmarking.
• Continuously A/B test creatives, copy, landing pages, and audience segments.
• Analyze campaign data and prepare performance reports with actionable insights.
• Collaborate with creative and product teams to develop high-performing ad assets.
• Stay updated with industry trends, platform changes, and best practices in digital advertising.
• Manage and scale advertising budgets efficiently, ensuring profitable acquisition.

Requirements:

• 3+ years of experience in performance marketing, specifically with Google and Meta platforms.
• Proven success in driving growth for D2C or eCommerce brands.
• Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.
• Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution modelling.
• Experience with conversion rate optimization and funnel analysis.
• Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.
• Excellent communication skills and a collaborative approach to problem-solving.