Job Title: Performance Marketing Manager (Google & Meta)
Experience: 2+ years
Location: HSR Layout, Bengaluru
Role Overview
We are looking for a sharp, analytically sound Performance Marketer with deep expertise in Google & Meta platforms to lead performance campaigns for a specific business unit (BU). This role is BU-specific and will work closely with the Business Head, with full ownership of paid marketing performance across the Meta ecosystem.
Key Responsibilities:
- Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube, App Campaigns) and Meta Ads (Facebook & Instagram)
- Develop full-funnel strategies for lead generation, app installs, retargeting, and nurturing.
- Optimize campaigns through creative testing, audience segmentation, and bidding strategi
- Improve CAC, ROAS, CVR, and funnel performance
- Collaborate with product, analytics, and creative teams to improve landing pages and conversion journeys
- Analyse campaign data and present performance insights to leadership
- Stay updated with platform updates, attribution changes, and privacy policies
Requirements:
- 2+ years experience managing Google Ads & Meta Ads campaigns
- Experience handling 50L+ monthly ad budgets
- Strong knowledge of conversion tracking, event optimization, and remarketing
- Experience with Firebase, AppsFlyer, Adjust, or Branch
- Knowledge of GA4, Meta CAPI, and attribution models
- Strong Excel / Google Sheets analytical skills
- Excellent communication and stakeholder management skills
