We are launching Gurutva Digital, a fast-growing EdTech platform under PBIRS Services Private Limited, focused on NEET & JEE preparation.
We are looking for a results-driven Performance Marketing & Social Media Strategist who can plan, execute, and scale paid campaigns and build a strong digital presence.
Key Responsibilities- Plan, execute, and optimize paid ad campaigns on:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Generate high-quality leads for NEET & JEE test series and courses
- Manage and scale performance marketing budgets efficiently
- Develop and execute social media strategies to grow brand awareness
- Analyze campaign performance using tools like Google Analytics & Ads Manager
- A/B testing of creatives, landing pages, and ad copies
- Collaborate with design & content teams for ad creatives
- Track ROI, CPL, CAC, and continuously improve campaign performance
Required Skills- Strong experience in Google Ads & Meta Ads
- Knowledge of lead generation funnels
- Experience with landing page optimization
- Basic understanding of SEO & content marketing
- Data-driven mindset with analytical skills
- Experience in EdTech or education marketing (preferred)
Qualifications- Bachelor's degree in Marketing, Business, or related field
- Google Ads / Meta Certifications (preferred but not mandatory)
- 14+ years of relevant experience
Job Details- Location: Patna (In-Office)
- Company: Gurutva Digital (A Unit of PBIRS Services Pvt. Ltd.)
- Job Type: Full-Time
- Salary: Competitive (Based on experience)
Why Join Us- Be part of a fast-growing EdTech startup
- Opportunity to build and scale campaigns from scratch
- Work directly on impactful student-focused products
- High growth and leadership opportunities
How to ApplySend your resume and past campaign results/portfolio.
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