The Opportunity
We're hiring an experienced, hands-on Performance Marketing Manager to take full ownership of the day-to-day execution and optimization of our Google Ads / PPC program. While high-level business goals and budgets are set internally, you'll have full tactical ownership of how we hit those targets.
You'll be the internal owner of paid search performance - building, managing, optimizing, and reporting on campaigns at significant monthly spend levels, and steadily taking over responsibilities as external agency support is phased out. The ideal candidate is a proven operator who has personally managed large Google Ads budgets and delivered strong ROAS - someone genuinely faster and more effective in-house than a part-time agency team.
Google Merchant Center and Shopping/feed-driven campaigns are central to the business, so hands-on GMC experience is essential. Meta and Microsoft (Bing) Ads experience is a strong plus, as you'll increasingly support those channels over time.
Responsibilities
Google Ads / PPC (Primary - full ownership)
- Own end-to-end day-to-day execution across the full Google Ads account: Search, Performance Max, Shopping, Display, and remarketing.
- Build, structure, and maintain campaigns, ad groups, keywords, negatives, audiences, bids/bid strategies, and ad copy.
- Continuously optimize toward ROAS, CPA, and revenue targets - budget pacing, bid strategy tuning, search term analysis, negative keyword management, and A/B testing of ads and landing page routing.
- Monitor account health daily; proactively identify and resolve performance drops, disapprovals, and delivery issues.
- Manage Google Ads policy compliance for a catalog that includes regulated, restricted, and specialty/dangerous-goods categories - navigating disapprovals and restricted-product policies to keep eligible products serving.
- Produce clear, regular performance reporting and surface actionable insights to the internal team.
Google Merchant Center & Product Feeds
- Own the health and optimization of the GMC account and Shopping/PMax feeds.
- Diagnose and resolve product disapprovals, feed errors, and account-level warnings across a large catalog.
- Optimize product data (titles, descriptions, GTINs, attributes, product types) to improve Shopping performance and coverage.
- Partner with the technology/catalog team on feed automation tooling and continuous feed-quality improvements.
Conversion Tracking & Measurement (with Technology)
- Ensure accurate conversion tracking and reliable campaign measurement in coordination with the internal technology team.
- Work with Google Tag Manager / dataLayer setups to validate tracking, troubleshoot discrepancies, and confirm conversions are attributed correctly across the funnel.
Meta & Microsoft (Bing) Ads (growing over time)
- Support and eventually help own Meta Ads and Microsoft (Bing) Ads execution, including Bing Shopping / Microsoft Merchant Center feeds.
- Apply the same optimization discipline to these channels as spend and priority scale.
Agency Transition
- Progressively take over responsibilities currently handled by external paid media support, ensuring a smooth, well-documented in-house transition with no drop in performance.
- Document workflows and establish repeatable in-house processes for campaign management, reporting, and optimization.
What You'll Bring
Must-Haves
- 4+ years of hands-on Google Ads / PPC management, with demonstrable individual ownership of accounts (not just team membership).
- Proven track record personally managing monthly Google Ads budgets exceeding $150,000 USD while delivering strong, target-beating ROAS.
- Deep expertise across Search, Performance Max, and Shopping campaign types.
- Direct, hands-on Google Merchant Center experience, including feed management and resolving product disapprovals at scale.
- Strong analytical skills: fluent in Google Ads reporting, GA4, and data-driven optimization; comfortable in spreadsheets and building/reading performance reports.
- Solid understanding of conversion tracking and comfort collaborating on GTM / dataLayer troubleshooting.
- E-commerce paid media experience, ideally with large or complex catalogs.
- Excellent written English and clear, proactive communication - critical for working with a US-based, remote team.
- Self-directed operator who takes ownership and works with minimal supervision.
Nice-to-Haves
- Experience advertising regulated, restricted, or dangerous-goods categories and navigating associated ad policies.
- Hands-on Meta Ads and Microsoft (Bing) Ads management, including Bing Shopping / Microsoft Merchant Center.
- Experience on or alongside Adobe Commerce / Magento stores.
- Experience with feed management platforms (e.g., Channable, Feedonomics, or similar).
- Google Ads certifications.
- Experience transitioning paid media from an agency to in-house.
About Unotech Global
Unotech Global is a software and digital-operations company (operating since 2018) that builds and runs technology and growth systems for e-commerce and telecom businesses. Our India-based team works closely with US and international clients across e-commerce operations, paid media, and platform engineering. We move fast, own our work end to end, and measure ourselves on results.
This is a full-time position with a typical schedule of Monday–Friday, 2:30 PM – 11:30 PM (IST) to align with our US-based team.
Note: Unotech Global conducts background checks for all positions.
If interested, apply via Linkedin or send your resumes to [Confidential Information]
