Company Description:
Get Structured is hiring on behalf of a client for a Performance Marketing Manager (Meta). We are a people-first HR consulting partner that aligns every aspect of the employee lifecycle with your company's mission, vision, and values. From building HR playbooks and implementing OKR frameworks to strengthening employer branding and enabling HR automation, we support scalable business growth. With experienced HR account management at a fraction of the cost, we ensure impactful and sustainable outcomes for our clients.
Role Objective:To drive scalable and profitable growth across multiple client accounts through advanced performance marketing strategies on Meta platforms (Facebook & Instagram), with strong ownership of campaign performance, budget efficiency, and collaboration in an agency environment.
Key Responsibilities:1. Campaign Strategy & Execution
- Plan, execute, and optimize campaigns across Meta Ads Manager (Facebook & Instagram).
- Build full-funnel strategies focusing on CTR, CPC, CPM, CPA, ROAS, and conversion rate (CVR).
- Develop and manage audience strategies including core, custom, and lookalike audiences.
- Conduct continuous A/B testing across creatives, ad copies, and audience segments to improve performance.
2. Budget & Spend Management
- Manage daily, weekly, and monthly media spends across multiple client accounts.
- Ensure effective budget pacing, allocation, and scaling strategies aligned with client goals.
- Optimize campaigns to maintain cost efficiency while scaling volumes.
3. P&L Ownership & Profitability
- Own and manage P&L for client accounts, ensuring profitability alongside growth.
- Monitor cost efficiency, margins, and revenue contribution from Meta campaigns.
- Align campaign performance with overall business and revenue objectives.
4. Analytics, Tracking & Attribution
- Implement and manage Meta Pixel, Conversion API (CAPI), and event tracking frameworks.
- Monitor event match quality, attribution windows, and conversion accuracy.
- Analyze performance data to generate actionable insights, dashboards, and reports.
5. Creative & Performance Optimization
- Collaborate with creative teams to develop high-performing ad creatives.
- Track engagement metrics, video performance (ThruPlay, watch time), and creative fatigue.
- Drive creative strategy using performance insights and audience behavior data.
6. Multi-Brand & Agency Management
- Manage multiple brands/accounts simultaneously in a fast-paced agency environment.
- Adapt strategies across industries such as healthcare, real estate, and technology.
- Ensure strong client communication, reporting, and satisfaction.
7. Collaboration
- Drive team productivity, campaign excellence, and continuous upskilling.
- Collaborate with creative, content, and analytics teams for integrated execution.
8. Innovation & Platform Expertise
- Stay updated with Meta algorithm changes, automation, and AI-driven campaign strategies.
- Experiment with new formats, tools, and scaling approaches to improve performance.
Required Qualifications & Experience:- 5+ years of experience in performance marketing with strong expertise in Meta platforms.
- 3+ years in a managerial role, handling a team of 5 or more.
- Proven experience managing multi-brand/client portfolios in a digital marketing agency.
- Hands-on experience managing budgets with daily, weekly, and monthly spend optimization.
- Strong understanding of performance metrics (CTR, CPC, CPM, CPA, ROAS, CVR).
- Expertise in Meta Pixel, Conversion API (CAPI), and attribution models.
- Experience working across healthcare, real estate, and technology brands in a multi-brand setup.
- Demonstrated experience in P&L management and profitability tracking.
- Strong analytical, stakeholder management, and communication skills.
Education:- MBA in Marketing, Communications, or Digital Marketing from a recognized institution.
- Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Preferred Qualifications:- Meta Blueprint certifications.
- Experience scaling high-budget campaigns across diverse industries.
- Exposure to automation tools and advanced audience strategies.
Key Success Metrics (KPIs):- Improvement in ROAS and reduction in CPA
- Growth in conversion volume and lead quality
- Efficient budget utilization and scaling efficiency
- Strong CTR, engagement rates, and creative performance
- Accuracy of tracking (Pixel & CAPI) and attribution
- Client retention and satisfaction scores
- Team performance and delivery timelines
