About The Opportunity
A fast-scaling edtech leader in the digital upskilling and career acceleration space, we empower professionals across India with industry-aligned tech and marketing programs. Our performance marketing engine drives high-intent student acquisition via data-driven campaigns across paid social, search, and performance channels—scaling ROI while optimizing for lifetime value and conversion efficiency.
Role & Responsibilities
- Own end-to-end performance marketing for paid channels—Google Ads, Meta Ads, YouTube, and programmatic—with full P&L ownership for acquisition KPIs.
- Design, execute, and optimize conversion-focused campaigns across awareness, consideration, and conversion funnels using UTM tagging, A/B testing, and pixel-based retargeting.
- Partner with creative and content teams to build high-performing ad creatives, landing pages, and messaging that boost CTR, CVR, and ROAS.
- Analyze campaign performance weekly using Google Analytics 4, Meta Business Suite, and internal dashboards; adjust budgets/bids in real-time based on funnel drop-offs and CPA trends.
- Lead cross-functional alignment with Sales, CRM, and Product to ensure seamless lead handoff, attribution accuracy, and funnel optimization.
- Build scalable playbooks for channel expansion (e.g., TikTok, Snapchat, Connected TV) and test emerging ad formats to stay ahead of platform innovations.
Skills & Qualifications
Must-Have
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- UTM tagging
- A/B testing
- ROAS optimization
- Pixel implementation
- CRM integration (Zoho, HubSpot, or similar)
Preferred
- Experience with TikTok Ads or Snapchat Ads
- Familiarity with SQL for campaign segmentation
- Basic knowledge of Google Tag Manager
Benefits & Culture Highlights
- On-site hybrid setup with flexible timings and zero commute stress in Bengaluru/Pune/Chennai hubs
- Quarterly performance bonuses + rapid career progression for high-impact performers
- Learn & grow with internal upskilling sessions led by industry veterans and data scientists
Skills: analytics,optimization,campaigns,crm,performance marketing,data,google,a/b testing,google analytics
