About The Opportunity
A fast-scaling edtech startup powering the next generation of career-focused professionals across India, we combine data-driven performance marketing with scalable digital acquisition strategies to drive learner growth and product-led conversion. Operating in the high-velocity edtech + upskilling space, we're building a performance engine that turns intent-driven traffic into enrollments—using precision targeting, creative experimentation, and full-funnel optimization across Meta, Google, and emerging channels.
Role & Responsibilities
- Own and optimize the full-funnel performance marketing strategy across Meta, Google Ads, TikTok, and programmatic channels for user acquisition and retention.
- Design and execute A/B tests on creatives, landing pages, and audience segments to improve CAC, ROAS, and LTV across cohorts.
- Build and manage scalable budget allocation models, balancing growth KPIs with unit economics across campaigns and channels.
- Partner with Product and Content teams to align campaign messaging, CTAs, and funnel architecture with conversion science principles.
- Develop custom attribution models, track incremental lift, and report performance insights to stakeholders using GA4, Meta Ads Manager, and looker/studio dashboards.
- Lead creative briefs, manage agency partners, and maintain a high-velocity test-and-learn culture across ad studios and landing page teams.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Google Ads
- GA4
- UTM tracking
- ROAS optimization
- Facebook Pixel
- Conversion Rate Optimization (CRO)
- Looker Studio
Preferred
- TikTok Ads
- Programmatic DSPs (The Trade Desk, DV360)
- CRM integration (Klaviyo, CleverTap)
Benefits & Culture Highlights
- Work at the intersection of education, tech, and growth—where your marketing directly impacts thousands of careers.
- Autonomy to experiment, own KPIs, and build systems—not just execute campaigns.
- On-site collaboration with product, design, and data teams in a startup environment that moves fast and values impact over process.
Skills: advertising,data analysis,facebook ads manager,performance marketing,facebook,campaigns,digital advertising,google ads
