Performance Marketer
Office Location New Delhi
On- site (Full time) role
About Fraganote
Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn't a product it's identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.
Yes, we've turned popcorn into a perfume. Yes, it smells unexpectedly addictive.
We operate somewhere between a fragrance lab and a creative studio.
- Music is always playing playlists are curated, not shuffled.
- Perfume trials spark serious debate.
- Ideas are tested quickly.
- Ownership is assumed.
- And every last Friday of the month is Fun Friday which has been known to include highly competitive Street Fighter battles on a PS5.
We move fast. We think long-term. And we care deeply about building something iconic.
If you're excited about shaping a modern Indian fragrance house not just participating in one you'll feel at home here.
Key Responsibilities
- Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
- Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns
- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growth
- Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations
- Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
- Implement and analyze A/B tests for creatives, landing pages, and audience segments
- Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
- Own attribution modeling and reporting using tools.
- Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.
Requirements
- 4-7 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery.
- Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders.
- Proven track record managing significant budgets and delivering scalable, ROI-positive growth.
- Ability to make data-driven decisions in a real-time, performance-heavy environment
- Strong creative judgment and ability to guide high-performing ad creatives.
- Convert complex campaign data into simple insights for founders or product teams.
