Performance Marketing Manager

Company Description

Formec Media is a professional social media marketing company located in Pune, Kolhapur, & Hyderabad which provides comprehensive social media marketing solutions for brands across India & UAE. Whether it's designing, content creation, or social media strategy, Formec Media takes care of all social media marketing needs. Our thirst for knowledge and expertise sets us apart in crafting a brand that truly listens to its audience.

Role Description

We are looking for an experienced results-driven Performance Marketing Manager to manage, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in running campaigns, analyzing performance metrics, and ensuring maximum ROI on ad spends.

Key Responsibilities:

• Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
• Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
• Create, test, and iterate ad creatives, copies, and formats to improve performance.
• Collaborate with design teams to ensure ads are aligned with brand guidelines.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets effectively and ensure campaigns stay within allocated spends.
• Stay updated with platform changes, new ad features, and industry best practices.

Requirements:

• 23 years of experience in paid media/digital advertising across India & abroad.
• Proficiency in Google Ads, Meta Ads Manager, Linkedin Ads Manager and other ad platforms.
• Strong analytical and problem-solving skills.
• Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Ability to work on multiple campaigns and deliver within deadlines.
• Proven work experience of delivering results

Mail your work portfolio/case studies, current CTC, Min Expected CTC & resume to [Confidential Information]