Performance Marketing Manager

Job Title: Digital Marketing Executive

Location: Remote

Experience Level: 6+ years

Compensation: 6 LPA

Shift Timing: Flexible

Start Date: Immediate

Commitment: Full-Time

About Flashfire Private Limited

Flashfire is building the future of job search execution. We help job seekers land relevant roles faster through AI-powered resume optimization, job targeting, and structured application execution. Our mission is to make job searching faster, smarter, and stress-free especially for candidates targeting USA opportunities.

About the Role

We're looking for a Digital Marketing Executive who can drive lead generation, brand growth, and performance marketing across paid and organic channels. This role focuses on scaling traffic, improving conversion rates, and generating high-quality leads for our services.

You will work closely with sales, design, and product teams to execute campaigns that directly impact revenue and customer acquisition.

Responsibilities

Performance Marketing & Lead Generation

Plan and execute campaigns across Meta Ads, Google Ads, and other paid channels

Optimize campaigns to improve CPL, CAC, CTR, and conversion rates

Scale lead generation while maintaining ROI and quality benchmarks

Organic Growth & SEO

Execute SEO strategies to improve website rankings and organic traffic

Identify keyword opportunities and optimize landing pages & content

Track search performance using Google Search Console & Analytics

Social Media & Content Marketing

Manage and grow Instagram, LinkedIn, YouTube, and other social channels

Plan content calendars and collaborate with designers for creatives

Improve engagement, reach, and inbound leads through content

Funnels, Tracking & Optimization

Improve landing page conversion rates and funnel performance

Set up and track events using GA4, Meta Pixel, Google Tag Manager

Run A/B tests on ads, creatives, and landing pages

Reporting & Analytics

Track KPIs: leads, traffic, conversions, CPL, ROI, engagement

Create weekly/monthly performance reports with actionable insights

Continuously test, iterate, and optimize campaigns for scale

Requirements

Strong understanding of Digital Marketing & Performance Marketing

Hands-on experience with Meta Ads, Google Ads, SEO, and Analytics

Ability to analyze data and make data-driven decisions

Familiarity with funnels, landing pages, and conversion optimization

Strong execution skills with a growth and experimentation mindset

Ability to work in a fast-paced startup environment

Preferred Skills

Experience in EdTech, SaaS, D2C, or Lead-Gen businesses

Knowledge of CRM tools, marketing automation, or email marketing

Basic design or creative skills (Canva is a plus)

Experience working with US-focused audiences or markets

Understanding of job search, hiring, or career platforms

What You'll Gain

Direct ownership of growth and lead generation

Opportunity to work in a high-growth AI-driven startup

Fast learning, experimentation, and career growth potential

Exposure to global (USA) markets and scaling systems

Performance-driven culture with real impact on revenue