Job Description

Performance Marketing Manager

Department: Marketing

Experience: 3–5 Years

Key Accountabilities, Responsibilities & Measures

Campaign Performance Analysis: Analyse daily campaigns across Meta, Google, and other platforms, tracking CAC, ROAS, CTR, CPC, CPM, registrations, and paid subscriptions.
Performance Reporting: Prepare regular campaign reports, dashboards, and actionable insights for management.
Data-Driven Optimisation: Improve targeting, creatives, bidding, budget allocation, and acquisition efficiency using performance data.
Marketing Analytics & Attribution: Use Meta Ads Manager, Google Ads,GA4 and app analytics tools to measure campaign effectiveness and identify growth opportunities.
Performance Marketing Execution: Manage and optimise paid campaigns to drive customer acquisition, subscriptions, and sustainable returns.
Paid Media Management: Execute campaigns across Meta, Snapchat, Google Ads and other relevant advertising platforms.
Customer Acquisition & Subscription Growth: Acquire new customers, convert registered users into paying subscribers, and optimise the web and app conversion funnel.
Creative & Content Optimisation: Collaborate with creative teams to test ad copies, hooks, formats, offers, and landing pages to improve campaign performance.
Budget Planning & Management: Monitor spends, forecast acquisition volumes, and allocate budgets towards high-performing campaigns.
Audience Strategy & Retargeting: Build and optimise audience segments using first-party data, website visitors, app users, customer lists, and behavioural signals.
Experimentation & Innovation: Test new platforms, advertising formats, audiences, and creative strategies to identify scalable growth opportunities.
Customer Retention & Engagement: Collaborate with CRM and product teams to improve subscriber engagement, renewals, and customer lifetime value.

Key Skills

Hands-on expertise in Meta Ads Manager, Google Ads and other paid media platforms.
Understanding of Meta Advantage+,Google Performance Max, YouTube Ads, and Snapchat Ads.
Strong analytical skills and proficiency in tracking CAC, ROAS, CTR, CPC, CPM, conversion rates, and subscription revenue.
Experience with customer acquisition funnels, audience segmentation, retargeting, and subscription-based business models.
Expertise in campaign optimisation, creative testing, and landing page performance.
Proficiency in Microsoft Excel and performance marketing dashboards.
Strong ownership, problem-solving, communication, and stakeholder management skills.

Qualifications & Experience

Qualifications

Bachelor's degree in Business, Marketing, or a related field.
MBA/PGDM in Marketing, Digital Marketing, or Media Management preferred.

Experience

3–5 years of experience in performance marketing, digital marketing, or paid media.
Hands-on experience managing Meta Ads campaigns and Google Ads.
Experience in consumer internet, fitness, wellness, subscription-based businesses preferred.
Proven ability to manage budgets and optimise campaigns against CAC, ROAS, and revenue targets.
Experience in customer acquisition and subscription growth is an added advantage.