Performance Marketing Manager

First Sight partners with retail and enterprise brands to address key business challenges: increasing brand discovery, improving conversions, and identifying growth opportunities. We specialize in crafting scalable systems tailored to long-term success, focusing on performance marketing, marketplace expansion, conversion-oriented Shopify builds, and cross-border go-to-market strategies across India and the MENA region. Our expertise lies in creating impactful user experiences, unlocking new channels, and enabling global brand growth with precision and confidence. We are committed to achieving smarter and faster growth for modern brands.

This is a full-time on-site role for a Performance Marketing Manager based in Indore. The responsibilities include developing, executing, and optimizing paid media campaigns across multiple digital platforms, analyzing performance metrics, and devising strategies to boost ROI and drive measurable results. Additional responsibilities include collaborating with creative and analytics teams, budget management, and staying informed about the latest trends in digital marketing to identify opportunities for innovation within the campaigns.

• Expertise in Digital Advertising, including PPC, Paid Social, Google Ads, and programmatic platforms
• Strong understanding of Marketing Analytics and Data Interpretation to evaluate campaign performance and ROI
• Experience in SEO, SEM, and Conversion Rate Optimization (CRO)
• Knowledge of E-commerce platforms such as Shopify and experience with Marketplace Optimization
• Proficiency in audience targeting, segmentation, bid management, and campaign automation tools
• Excellent communication, collaboration, and organizational skills
• Bachelor's degree in Marketing, Digital Advertising, Business, or a related field
• Experience with cross-border marketing and knowledge of emerging markets, particularly in India and MENA, is a strong advantage