Performance Marketing Manager (E-commerce)

Job Title: Performance Marketing Manager E-commerce

Location: Gurgaon

Experience Required: 47 Years

Industry Preference: D2C / E-commerce / Consumer Brands

Role Overvie

wWe are looking for a Performance Marketing Manager E-commerce who will be responsible for planning, executing, and optimizing paid advertising campaigns to drive online sales across marketplaces and D2C platforms

.The ideal candidate will have strong experience in e-commerce advertising, marketplace campaigns, and digital performance marketing, with a focus on improving ROAS, conversions, and revenue growth

.
Key Responsibiliti

• esPlan and manage performance marketing campaigns for e-commerce platforms and D2C website
• s.Manage marketplace advertising campaigns across Amazon Ads, Flipkart Ads, and other relevant platform
• s.Run and optimize paid media campaigns on Meta Ads (Facebook & Instagram) and Google Ads to drive traffic and conversion
• s.Monitor and optimize campaigns based on ROAS, ACOS, CAC, CTR, and conversion metric
• s.Conduct keyword research, audience targeting, and bid optimization for marketplace and paid media campaign
• s.Analyze campaign performance using Google Analytics, marketplace dashboards, and marketing tool
• s.Collaborate with creative and content teams to develop high-performing ad creatives and campaign strategie
• s.Identify opportunities to scale campaigns and improve marketing funnel performanc
• e.Prepare performance reports and insights to improve campaign strategies and sales outcome

s.
Required Skills & Qualificati

• ons47 years of experience in Performance Marketing with a strong focus on E-commer
• ce.Hands-on experience with Amazon Ads, Flipkart Ads, Meta Ads Manager, and Google A
• ds.Strong understanding of e-commerce metrics such as ROAS, ACOS, CAC, and conversion rat
• es.Experience managing paid acquisition campaigns with performance-based goa
• ls.Proficiency in Google Analytics and marketing analytics too
• ls.Strong analytical mindset with the ability to optimize campaigns based on data insigh

ts.
Preferred Qualificat

• ionsExperience working with D2C brands or consumer product compan
• ies.Understanding of marketplace algorithms, listing optimization, and product ranking strateg
• ies.Experience managing large-scale ad budgets and scaling profitable campai