About the Role
We are looking for a results-driven Performance Marketing Manager with hands-on GCC e-commerce experience to drive customer acquisition, revenue, and growth for our multi-vendor e-commerce marketplace serving the Saudi Arabian market.
The ideal candidate should have proven experience managing performance campaigns for Saudi Arabia and/or GCC markets, with a strong understanding of local consumer behaviour, purchasing patterns, promotional periods, and e-commerce customer journeys.
This is a hands-on role focused on revenue, ROAS, CAC, conversions, and profitable growth rather than traffic or awareness alone.
Key Responsibilities
Performance Marketing
- Plan, launch, manage, and optimize performance campaigns across Google Ads and Meta Ads.
- Manage Google Search, Shopping, Performance Max, Display, YouTube, and relevant campaign types.
- Manage Meta campaigns across Facebook and Instagram for acquisition, retargeting, and customer reactivation.
- Evaluate and utilize other relevant GCC channels such as Snapchat and TikTok where appropriate.
- Develop audience segmentation and remarketing strategies for different product categories and customer segments.
- Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, conversion rate, and revenue.
- Scale profitable campaigns while maintaining target acquisition costs and margins.
GCC / Saudi E-commerce Growth
- Develop performance strategies specifically for the Saudi Arabian and GCC markets.
- Understand GCC consumer behaviour, online shopping patterns, seasonal demand, and promotional cycles.
- Plan campaigns around key commercial periods, seasonal events, and major e-commerce sales periods in the region.
- Adapt ad messaging, offers, audiences, and creatives for Arabic- and English-speaking customers.
- Work with the marketplace team to identify high-performing products, categories, and vendors for paid promotion.
Conversion & Revenue Optimization
- Analyze the complete customer journey from ad impression to purchase.
- Identify opportunities to improve landing pages, product pages, checkout, and conversion rates.
- Analyze cart abandonment and customer drop-off points.
- Conduct A/B testing of creatives, audiences, offers, landing pages, and campaign structures.
- Work with product, design, and development teams to implement CRO improvements.
Analytics & Reporting
- Monitor campaign performance and revenue on a daily basis.
- Track ROAS, CAC, CPA, CTR, CPC, conversion rate, revenue, AOV, and customer acquisition trends.
- Prepare weekly and monthly performance reports with actionable insights.
- Use GA4, Google Tag Manager, Google Ads, Meta Events Manager, and other analytics platforms for campaign measurement.
- Ensure accurate conversion tracking, event tracking, attribution, and reporting.
Creative & Campaign Coordination
- Work closely with designers and content teams to develop high-performing ad creatives.
- Provide clear creative briefs based on campaign data and audience insights.
- Test different ad formats, messaging, product angles, offers, and CTAs.
- Identify creative fatigue and recommend new concepts.
Collaboration
- Coordinate with the E-commerce Manager, Vendor Management, Product, Design, Development, and Customer Support teams.
- Recommend products and vendors that should be prioritized in marketing campaigns.
- Share performance insights that can improve product visibility and marketplace sales.
- Stay updated with changes in Google, Meta, TikTok, Snapchat, and GCC digital advertising trends.
Required Skills & Experience
- 5 years of Performance Marketing experience, preferably in e-commerce.
- Proven experience managing campaigns for Saudi Arabia and/or GCC markets.
- Strong hands-on expertise in Google Ads and Meta Ads.
- Experience managing meaningful advertising budgets with measurable revenue/ROAS targets.
- Strong understanding of e-commerce acquisition funnels, CRO, retargeting, and customer lifecycle.
- Experience with multi-vendor marketplaces is highly preferred.
- Strong analytical, commercial, and problem-solving skills.
- Ability to make decisions based on data and take full ownership of performance.
- Excellent communication and reporting skills.
Key Tools
- Google Ads
- Meta Ads Manager / Business Manager
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Meta Pixel / Conversions API
- Google Search Console
- Excel / Google Sheets
Key Performance Indicators
Success in this role will primarily be measured through:
- Revenue generated through paid channels
- ROAS
- CAC / CPA
- Conversion rate
- Customer acquisition
- Repeat purchase contribution
- Campaign scalability
- Marketing efficiency
Ideal Candidate
We are looking for a hands-on, commercially focused marketer—not simply a campaign manager. The successful candidate should understand how a multi-vendor marketplace grows, identify opportunities across customers, vendors, products, and categories, and convert marketing investment into measurable and sustainable revenue growth.
Preferred: Saudi/GCC e-commerce experience, Arabic/English campaign experience, Snapchat/TikTok expertise, and experience in fashion, apparel, accessories, beauty, or lifestyle marketplaces.
Why Join Us
- Work on a growing Saudi-focused multi-vendor e-commerce marketplace.
- Opportunity to manage GCC-focused performance campaigns.
- Work across multiple product categories and vendors.
- High ownership and direct impact on revenue growth.
- Performance-based career growth.
How to Apply:
Interested candidates can share their resume at[Confidential Information] or call +91 87968 60054
