About DROPZ
DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.
As Performance Marketing Manager, you will own paid growth across brands and DROPZ, building repeatable acquisition engines that move fast without sacrificing quality. This is a high ownership role for someone who thrives in a 0 to 100 environment, loves turning creative and data into momentum, and wants to build systems that scale alongside drops, inventory cycles, and community demand.
What You'll Do
You will lead paid growth strategy and execution end to end, translate drop timelines into forecastable performance plans, and build a disciplined experimentation culture across creative, funnel, measurement, and spend. You will partner tightly with Brand Studio, Content, Product, Ops, and Business Systems to ensure performance is fast, accurate, and scalable.
Channel Ownership and Scaling
- Own performance marketing across Meta, Google, YouTube, and relevant marketplace ads, planning campaigns from brief to launch, and optimizing daily for efficiency, volume, and creative resonance.
- Build channel specific playbooks (structure, audiences, bidding, creative formats, and pacing) so new drops and evergreen products can be launched quickly with consistent quality and predictable outcomes.
- Design a testing roadmap across audiences, placements, formats, and offers, and turn results into documented learnings that improve next-week and next-drop performance.
Growth Model and Forecasting
- Build and maintain a growth model that tracks CAC, MER or ROAS, LTV, payback, contribution margin, and drop-level forecasting aligned to inventory and release cadence.
- Translate targets into budgets and pacing plans (pre-drop hype, drop day peaks, post-drop retargeting, winback), ensuring spend allocation matches demand signals and supply realities.
- Partner with Ops and Product on drop readiness, aligning traffic expectations with inventory limits, site experience, and customer service capacity to protect the brand while scaling outcomes.
Creative Performance System with Brand Studio
- Create high-quality creative briefs with clear hooks, angles, references, and success metrics, so creative production is focused on what converts and still feels culturally sharp.
- Build a creative testing pipeline (hooks and angles matrix, versioning, rapid iteration loops) and run structured experiments that isolate what is working and why.
- Maintain a creative performance library that links concepts to outcomes, enabling faster iteration and fewer repeated mistakes across categories and drops.
Funnel Strategy and Lifecycle Handoffs
- Define the full funnel approach from acquisition to landing pages and product pages, then retargeting and retention handoffs, ensuring messaging and offers stay consistent across the customer journey.
- Collaborate with Product and Content to improve landing and product page conversion, using performance insights to prioritize fixes, validate changes, and track impact post-release.
- Coordinate lifecycle handoffs with CRM or retention owners, ensuring audience segmentation, exclusions, and winback logic are clean and aligned to drop behavior and customer cohorts.
Measurement, Attribution, and Reporting Cadence
- Own measurement hygiene, ensuring pixels, events, and conversion signals are correctly implemented with outsourced tech support and the Business Systems owner, and regularly audited for accuracy.
- Define a practical attribution approach and experiment design (incrementality tests where needed), so decisions are grounded in reality and not only platform-reported numbers.
- Run a weekly performance cadence (dashboards, test learnings, next-week plan), turning insights into clear actions for creative, budgets, funnel improvements, and stakeholder alignment.
Team Leadership and Stakeholder Management
- Lead and develop the performance and growth team, creating clear priorities, weekly execution plans, and feedback loops that raise speed, craft, and accountability over time.
- Manage and coach direct reports (Digital Marketing Executive, Social Media Manager, Paid Ads Specialist, Influencer Marketing Manager, SEO Specialist, Community Manager), aligning their workstreams to unified drop goals.
- Manage vendors or agencies when applicable, setting expectations, reviewing output quality, and ensuring external work complements in-house strategy rather than replacing core learning.
Who You Are
- You have 3+ years in performance marketing, with hands-on ownership of budgets, campaign structures, and optimization decisions across Meta and Google, and you are confident expanding into YouTube, TikTok, and new channels.
- You think in systems and metrics, and you can build a growth model that ties spend to CAC, MER or ROAS, LTV, payback, and contribution margin, then translate that into actionable weekly plans.
- You are creative-performance fluent, able to turn brand storytelling into briefs, hypotheses, and iterations, and you can partner with creatives without flattening the brand into generic direct response.
- You are strong on funnel thinking, and you can diagnose where conversion is breaking (creative, landing, product page, checkout, retargeting, lifecycle) and drive fixes with the right stakeholders.
- You care about measurement hygiene, and you can work with tech partners to implement and validate pixels, events, and attribution approaches that support trustworthy decisions.
- You run disciplined experimentation, documenting learnings, avoiding false conclusions, and building a repeatable testing pipeline that compounds over time.
- You communicate clearly and proactively, aligning Brand, Content, Product, Ops, and Business Systems around priorities, timelines, and tradeoffs without creating chaos.
- You can lead people with high standards and low friction collaboration, coaching teammates through structure, clarity, and fast feedback, not pressure or blame.
- You thrive in a 0 to 100 startup environment, bring daily intensity, take full ownership, and stay invested long term because you want to build the engine, not just run campaigns.
- You are comfortable with ambiguity and fast cycles, and you can make smart calls, learn quickly, and keep moving while maintaining quality in execution and reporting.
What We Offer
- High ownership and real impact, you will build the paid growth engine that powers DROPZ drops, brand momentum, and platform scale, with direct influence on strategy and outcomes.
- A builder environment from 0 to 100, where you can create systems, playbooks, and a performance culture that compounds, with room to experiment and tighten execution fast.
- Growth through responsibility, you will lead a team, sharpen decision making, and earn trust by shipping consistently, learning aggressively, and raising the quality bar every week.
