Performance Marketing Manager - (D2C Expert)

• Designation - Performance Marketing Manager.
• Job Location - Phoenix Mall, Kurla
• Job Type - Full-Time (Work from Office)
• Work Exp - 1years
• Salary - As per industry standards
• Timing - Mon-Fri (10.30am to 8pm)

Criteria Past experience in a performance marketing agency is a must.

Job Description :

This role will strategize and execute paid media strategy across all digital channels. The primary goal would be to acquire quality users and drive ROI for our clients.

Specifically :

Create, manage and optimize paid campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Programmatic, Amazon, Affiliates, and others.

Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization

Perform ongoing paid keyword discovery, expansion, and optimization

Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals

Coordinate with the creative team to get creatives & ad-copy made for ads

Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client.

Technical Skills :

1 years of hands-on paid campaign and media-budget management experience with digital agency

Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS, etc) across Google, Facebook, YouTube, Bing, Programmatic, Affiliates, and others

Proven experience in running display campaigns across ad networks

Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with Marketing Automation Tool like Hubspot/Agile CRM, etc.

Experience running paid campaigns with lead gen & purchase optimization

Basic knowledge of WordPress/Shopify & any kind of Marketing Automation/CRM tool would be plus

Preferred :

Prior experience in handling performance campaigns viz; Conversion campaigns for; Ecommerce, App Install & Lead Gen Campaign

Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus

Behavioral Skills/Traits :

High ownership and ability to work with minimal supervision

Creative thinking

Strong written and verbal communication

Great ability to multi-tasking and prioritize

Ability to collaborate across stakeholders

Exceptional interpersonal skills that will aid in the execution of duties

A Dynamic Marketer who knows how to manage the agency's entire paid media execution work efficiently

Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

The successful candidate should be customer-oriented ensuring customer expectations are always met by the marketing department.